Video production · Sydney

Brand Story
Video in Sydney

Your brand story told as a short film people actually finish. Why you started, what you stand for, who you do it for, told warmly and filmed beautifully. The hero asset for your home page, pitches and socials.

5.0 on Google Now booking for July

Trusted by

PwCFIFAColesSennheiserNSW GovernmentChartered Accountants Australia and New ZealandBunningsAustralian Turf ClubPenfoldsABC KidsInglisAANASeven NetworkNine NetworkNetwork 10
0 Years behind the camera, from the newsroom up
0 Videos delivered for brands and events
0 Brands and teams we have worked with
0 Rating from clients on Google

Why it works

People buy from people. A brand story replaces a wall of copy with a feeling, and it travels: website, sales decks, LinkedIn, onboarding. One shoot, used everywhere.

The best stories aren't just the founder talking to camera. We bring in the people around the business too, the staff, the customers, the ones who feel it. Real voices make it believable, and believable is what makes people act.

Zarco Creative studio set up for a shoot in Sydney, lit and ready

Types of brand story video

One shoot, a few different shapes. We help you pick the one that fits where you are right now.

Founder story

How it started and why. The origin, the turning point, the reason you keep going. Perfect for an About page or a pitch.

Brand hero film

The flagship. Your whole reason for being in one cinematic piece, built to anchor the home page.

Culture and team

The people behind the work. Great for hiring, onboarding and showing what it's like to deal with you.

See employer brand video →

Product or service story

The thing you make and the difference it makes. Story first, features second.

See product video →

Social cutdown series

The hero film broken into short vertical cuts for LinkedIn, Instagram and the feed.

Who it's for

Founders

Get the story out of your head and onto the screen, in your words.

Marketing teams

At a launch, a rebrand or a milestone worth marking.

The over-explainers

If you keep explaining what you do in long paragraphs.

Teams pitching

When you need to feel human, fast, in the room.

Brands hiring

So people get who you are before they apply.

What makes a good brand story video

  1. 01

    Real people

    Real voices and real words, not lines read stiffly off a card.

  2. 02

    One clear idea

    One idea, not five. The story earns the room by staying on point.

  3. 03

    Emotion first

    Emotion before information. People remember how it felt.

  4. 04

    Cinematic craft

    Shot to look as good as the business deserves, natural light, real spaces.

  5. 05

    Built to travel

    Works on the home page and in the feed, from one shoot.

Brand story, brand film or commercial?

They get mixed up all the time. Here's the quick way to tell a brand story from a brand film or a commercial, so you brief the right one.

Brand storyBrand filmCommercial
FocusYour origin and your whyYour whole tone and valuesOne product or offer
FeelWarm and personalCinematic and broadPunchy and persuasive
LengthA short hero cutA longer showcase15 to 60 seconds
Best forHome page, About, pitchesLaunches and big revealsCampaigns and ads

Not sure which one you need?

Tell us what you're trying to say and who it's for. We'll point you the right way and quote it, no hard sell.

Get a quote

Where you'll use it

  • Front and centre on your home page.
  • Your About page, doing the explaining for you.
  • Sales decks and pitches, so you're not starting cold.
  • LinkedIn and socials, as the hero film and the cutdowns.
  • Onboarding, so new clients and staff get you quickly.
Zarco Creative crew on a Sydney video shoot

Why Zarco for your brand story

We've filmed brand stories across Sydney for national names and premium brands, from Coles and Land Rover to Penfolds and the Australian Turf Club.

Our crew came up through live broadcast news at Network Ten. So we know how to run an interview: settle the nerves, ask the right question, and catch the moment someone stops performing and just talks. That's where the real story lives. It's the same calm we bring to corporate video and every job we run.

Zarco Creative crew on a Sydney video shoot

Brand stories
we've made

A few we've filmed around Sydney, from personal brand stories to national names like Land Rover, Sennheiser and Coles.

The process

How your brand story comes together.

From the first workshop to the final cut, one team runs the lot.

Find the real hook

We start with a short story workshop to pull out why you started, what you stand for and who you do it for.

Your story
  • Why you started
  • What you stand for
  • Who it's for

We shape it with you.

Newsroom interview direction

Our crew came up in live broadcast news. We direct the interview so it feels like a chat, and nerves settle fast.

Rolling
Relaxed on camera Feels like a chat, not a script

One point of contact

From the workshop to the final cut, you deal with one person. No handover chain, no faceless team.

1Workshop 2Shoot 3Edit 4Deliver
Jess Vieira One point of contact, start to finish

Cinematic, in your real spaces

Natural light, real locations, shallow depth of field and a warm grade. Shot to look as good as the business deserves.

A cinematic brand story interview set-up on a Sydney shoot
  • Natural light
  • Real spaces
  • Shallow depth
  • Warm grade
  • Hero cut
  • Social cutdowns
Producer DOP Sound + on call

Easy review, then it's yours

We send the cut through Frame.io, so you comment straight on the frame. Two rounds are built in, then the files are yours.

A brand story cut ready for review in Frame.io
Round 1 of 2 Approve

★★★★★ Rated 5.0 on Google

What clients say.

I’m really relaxed. Even at events I’m not at, I’m not worried at all. It’s set and forget.
Ali Chaouch
Ali ChaouchAANA
They make our attendees feel comfortable on camera, and find ways to maximise the content on the day.
Shelly Rigg
Shelly RiggFactor Insight
I had a partner, not a supplier. They were truly part of the team, across a four day, five week event.
Silvia Grancini
Silvia GranciniPwC

Good to know

Questions, answered.

What does a brand story video cost?

It depends on the shape of the shoot: how many people we interview, how many locations, and how many cutdowns you want alongside the hero film. We quote a fixed price up front, so there are no surprises once we start. Tell us what you've got in mind and we'll scope it on a quick call.

How long is a brand story video?

A brand story video hero cut usually runs 60 to 120 seconds. That's long enough to cover why you started, what you stand for and who you do it for, without losing the room. We design it with shorter cutdowns alongside, so the same story works on your home page and on socials.

What's the difference between a brand story video and a brand film?

A brand story video focuses on your origin and your why: the human story behind the business, told as a short, personal film. A brand film is broader, covering your whole tone, values and work in one cinematic piece. The brand story is often the warmer, more personal cut, and it's the one that anchors a home page, sales deck or LinkedIn.

Do you help with the script?

Yes. We start with a short story workshop to find the real hook, then shape the script and the running order around it. We also coach whoever's on camera, so it feels like a conversation rather than a recital. Our crew's broadcast background at Network Ten means we settle nerves quickly and know what plays on screen.

How many revisions are included?

Two rounds of revisions are built in, run through Frame.io. Your team watches the cut online and leaves time-stamped comments in one place, so there's no email back and forth and no confusion over versions. You've got one point of contact who runs the brief and the review from end to end, the whole way.

Can we get short social versions?

Yes. Social cutdowns are built in from the start, so one shoot gives you the hero film plus reels, shorts and square versions for LinkedIn, Instagram and your website. We can pull stills from the same day too. It means your brand story travels across every channel rather than living in one place.

How long does a brand story video take to deliver?

As standard, your finished brand story video lands within 10 business days of the shoot. Before that sits the story workshop, scripting and planning, with most shoots wrapping in a day. We're Sydney based and film across the CBD, North Sydney, the Inner West and greater NSW. When you need it faster, for a launch or a pitch, we can turn it around quickly, so tell us early and we'll plan back from your date.

Where we film

Across Sydney and greater NSW.

Based in Sydney, filming across the CBD, North Sydney, Macquarie Park, Parramatta, the Inner West and beyond. We travel across NSW and interstate for the right job.

Get a quote

Got something coming up?

Let’s make the day easy.

Tell us what you need. We will scope it, quote it, and look after the rest. No hard sell, just a quick chat.

Jess Vieira, Zarco Creative
Jess Vieira Your point of contact, start to finish
Chat with us