EVP film
Your employee value proposition on screen. The promise you make to your people, said by the people living it.
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An employer brand video shows what it's actually like to work at your organisation. Your own people, your own spaces, in their own words. It's the film someone watches before they decide whether to apply, and the one your current staff watch and think, yes, that's us.
It isn't a job ad. A job ad lists a role. An employer brand video sells the place. That's why one film keeps working long after a specific role is filled, and why it does as much for the people you already have as the ones you're trying to attract.
People use the two terms for the same thing, so it's worth being clear.
Your employee value proposition, or EVP, is the promise you make to the people who work for you. What they get, what's expected, why it's worth it. An EVP video puts that promise on screen so it lands as something people feel, rather than something they read on a slide.
Employer brand is the wider picture. It's how you're seen as a place to work, by the people you want and the people you've already got. Employer brand video covers the EVP film and everything around it: culture pieces, employee stories, leader messages. If you're hiring for specific roles right now, see our recruitment video work.
Most teams start with one film and grow into a set. We'll help you work out which one earns its place first, or film a small suite across a single day.
Your employee value proposition on screen. The promise you make to your people, said by the people living it.
The hero piece for your careers page. Real people, real spaces, the feel of the place in 60 to 90 seconds.
Your own staff on why they stay. Honest and unscripted, the proof candidates trust most.
See testimonial video →Your CEO or an executive on where the organisation is heading, and what that means for the people in it.
See executive video →One role followed through a real day. It answers the question every candidate is actually asking.
The short film that leads your careers landing page and sets the tone the moment someone arrives.
Our work
Aboriginal and Torres Strait Islander viewers are advised that this video may contain images and voices of people who have died.
Want one like this? Send Jess your date.
Start a conversationThe whole thing falls over if your staff sound coached. Candidates spot it straight away, and so does everyone who already works for you.
Oscar spent fifteen years in live news at Network Ten, and has done broadcast work since. Getting a nervous person to say something true, in one take, with a camera pointed at them, is the job we've been doing ever since. We keep the set small, we keep it calm, and we ask questions rather than hand people lines.
We film your real staff, never actors. That's the whole point.
The proof
The Outside was PwC Australia's signature experience program, run through PwC Academy. Five weeks in the Hunter Valley, 2,700 senior associates, managers and partners, and a $15M commitment to their own people.
We were the video partner across both years. The launch film, weekly highlight films cut while the program was still running, participant and speaker interviews, the webcasts, and the films that recreated the experience for people who were never in the room.
That's employer brand at full scale. Leadership used the films to make the case for the program's next year, and it ran again. Read the full PwC case study.
Want one like this? Send Jess your date.
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I had a partner, not a supplier. They were truly part of the team. We shared the same vision, we had the same objective, and that made what we delivered much more impactful.
Set and forget. You brief us once, we run the rest.
One call to agree who you are trying to attract, what you want people to feel, and where the film will live.
Running order agreed, the people and the spaces locked, and a call sheet out so everyone knows where to be and when.
A small crew working around your teams, so the day doesn't stop and nobody sits waiting on us.
The cut goes to Frame.io and your HR, comms and brand people leave notes right on the video. Two rounds are built in.
The finished films plus the short cuts for LinkedIn, SEEK and your careers page, ready to load.
Tell us the roles you're hiring for and where the film needs to live. We'll come back with a fixed quote.
You’ll hear back within one business day.
How we work
Five stages, all handled. You brief us once and give your feedback. We look after your people on camera.
Tell us the goal, the audience and the deadline once. Jess turns it into a scope, a plan and a fixed quote, so you know what you’re getting before anything is locked in.
We plan the shoot, shape the key messages with you, build the shot lists and lock the call sheet before anyone films. Locations, talent and logistics are handled, and we coach anyone nervous about being on camera.
An experienced crew runs the day to the call sheet and settles people on camera fast. Broadcast-grade cameras, audio and lighting, with backups for the backups. We came up through live news, so calm under pressure is the default.
We edit and finish, then send the cut through Frame.io so you comment straight on the frame. Two rounds of changes are built in. Social cutdowns are planned from the start, so one shoot works everywhere.
You get the final files in the formats you need, ready to go across every channel. They’re yours to use anywhere, for as long as you like.
One shoot, cut for every place someone meets you as an employer.
We film employer brand and EVP video for organisations competing hard for people, across sectors and across sites.
EVP films and employee stories that win graduates and senior hires against the big firms.
Culture pieces that show the reality behind a name candidates only know from the outside.
Employer brand video for agencies attracting people across departments and multiple sites.
Fast, honest films for teams competing for engineers and product people.
Films that show care teams the reality of the ward, the roster and the support around them.
Energetic day in the life cuts for high volume roles and big seasonal intakes.
Not much, and we'll tell you early so nothing lands on you the week of the shoot.
Tell us the roles you're hiring for and which sites to film. We'll come back with a fixed quote, usually within one business day.
Jess runs your job start to finish, so you've got one person to talk to rather than an account team. Oscar is Director of Photography on the shoot. We've filmed for PwC, Chartered Accountants ANZ, Sennheiser, Bunnings, Australian Turf Club and Penfolds, so people are comfortable putting their own staff in front of our camera.
We're set up for multi site and interstate filming, so a national employer gets one crew and one look across every office. See how this sits alongside our corporate video production and internal communications video.
Proof
I’m really relaxed. Even the events I’m not present at, I’m not worried at all.
They make our attendees feel comfortable on camera, find solutions and ways to maximise on content during the day.
I had a partner, not a supplier. They were truly part of the team.
Tell us the roles and the places. We'll come back with a fixed quote, usually within one business day.
Good to know
It's a short film that shows what it's really like to work at your organisation. Your own staff, your own spaces, in their own words. It sits on your careers page and across social, and it does the talking a job ad can't.
An EVP video puts one specific thing on screen: the promise you make to people who work for you. Employer brand video is the wider set, covering the EVP film plus culture pieces, employee stories and leader messages. Most teams start with the EVP film and build out from there.
An employer brand video sells the place. A recruitment video sells a role. The employer brand film keeps working long after a specific job is filled, which is why it's usually the one to make first. We make both, and we'll tell you which one your situation actually needs.
An employer brand video runs $6,300 to $12,000 + GST. The size of the suite is the main driver. A hero culture film on its own costs less than one with a set of employee stories and careers page cuts. The cost guide breaks down what each budget covers.
Not much. Who you want to attract, how many of your people might be on camera, roughly when and where. A few lines is plenty. If something's missing, Jess will call and ask rather than send you a form. You'll hear back within one business day.
Less than you'd think. A brief call, a look at the plan and two rounds of notes on the edit. Jess books the crew and sends the call sheet. Each of your people only steps away from work for their own interview.
The hero film for your careers page usually lands between 60 and 90 seconds. Employee stories often run a little longer. Social cuts are shorter, often 15 to 30 seconds. We cut the long film and the short versions from the one shoot.
Real employees, always. Candidates can tell when something's staged, and so can your current staff. Our job is to get honest, warm answers out of your people, and years of live news experience means we do that fast.
Most jobs run a few weeks. Filming is usually a single day, then we edit with two rounds of review built in. If you're working to a hiring deadline or a launch date, tell us early and we'll plan back from it.
Fewer than you'd think. Four to six people across different roles and levels usually gives us enough range for a culture film plus a set of employee stories. What matters is that they're genuinely happy to be there.
Most of them will be, and that's normal. We keep the crew small, we don't hand out scripts, and we start with easy questions until people forget the camera is there. Settling nervous people quickly is the part broadcast news teaches you.
No. If you've got one, we'll build the film around it. If you haven't, we'll work out what your promise actually is on the first call, from what your people already say about the place. Plenty of good employer brand films come out of organisations that never wrote it down.
Yes. We're based in Sydney and film across the CBD, North Sydney, Macquarie Park, Parramatta, the Inner West and greater NSW, plus interstate for national employers. You get one crew and one consistent look across every site.
Two rounds are built into every job. We deliver through Frame.io so your HR, comms and brand people can leave notes right on the video and nothing gets lost. We'll flag it early if a change is bigger than a revision.
Your careers page first, as the hero. Then LinkedIn and paid social to reach people who aren't actively looking, short cuts in your job ads, and the full film in onboarding. It's also worth putting in front of current staff, who are the audience most people forget.
We came up through live broadcast news at Network Ten, so getting a real answer out of a nervous person is second nature. We've filmed for teams like PwC, Chartered Accountants ANZ, Sennheiser and Bunnings, and Jess runs your job start to finish as your single point of contact.
Based in Sydney, filming across the CBD, North Sydney, Macquarie Park, Parramatta, the Inner West and beyond. We travel across NSW and interstate for the right job.
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