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Technology
Software and tech teams have to explain something complex without losing people. We make product and explainer video, founder and customer stories, and launch content that lands the idea fast, with no jargon.
The usual problem with tech video is not the product. It is that the team knows it too well to explain it simply.
We start from one question: what is the single thing a viewer has to understand by the end. Everything else gets cut or moved to a second piece. Then we work out what carries it best, whether that is the product on screen, a customer saying what changed, or a founder explaining why it exists.
You know your message better than we do. Our job is to shape it so it survives being watched at speed with the sound off.
Launch content is expensive if you shoot each piece separately. It is not if you plan the day around the whole set.
A single day can carry the hero film, a product explainer, a founder or customer piece, and the social cutdowns underneath them. We capture screen recordings and product footage alongside the interviews, so the edit has real material to work with rather than stock.
You get it in the sizes you actually publish in. Widescreen for the site and YouTube, square and vertical for the feed, with captions burned in where you need them.
Selected work
A look at how we work across every job. Industry-specific cuts going up here soon.
What we make
One team, end to end. Each of these has its own page if you want the detail.
I’m really relaxed. Even at events I’m not at, I’m not worried at all. It’s set and forget.
They make our attendees feel comfortable on camera, and find ways to maximise the content on the day.
I had a partner, not a supplier. They were truly part of the team, across a four day, five week event.
Good to know
Yes. We capture screen recordings and interface footage alongside the filming, and treat them as part of the edit rather than a slideshow bolted on the end. Send us access early so we can plan what to record.
Most teams already know their message, so usually we shape what you have rather than starting from scratch. If you would rather we drafted it, we can, and we will build that into the quote.
Ten business days from shoot to final is the standard. When a launch needs it sooner, we work back from your date. Tell us the deadline at the start and we will plan the shoot around it.
Yes. Widescreen, square and vertical come from the same shoot, framed for it on the day so nothing important sits outside the crop. Captions can be burned in for the feed.
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