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Video for PwC, Penfolds, Bunnings, FIFA, Coles, Sennheiser, Chartered Accountants Australia and New Zealand, the Australian Turf Club, Inglis, ABC Kids and the NSW Government.
Technology
Software and tech teams have to explain something complex without losing people. We make product and explainer video, founder and customer stories, and launch content that lands the idea fast, with no jargon.
We film for Sennheiser, the audio technology company, across brand films, artist stories and a returning series.
The usual problem with tech video is not the product. It is that the team knows it too well to explain it simply.
We start from one question: what is the single thing a viewer has to understand by the end. Everything else gets cut or moved to a second piece. Then we work out what carries it best, whether that is the product on screen, a customer saying what changed, or a founder explaining why it exists.
You know your message better than we do. Our job is to shape it so it survives being watched at speed with the sound off.
Launch content is expensive if you shoot each piece separately. It is not if you plan the day around the whole set.
A single day can carry the hero film, a product explainer, a founder or customer piece, and the social cutdowns underneath them. We capture screen recordings and product footage alongside the interviews, so the edit has real material to work with rather than stock.
You get it in the sizes you actually publish in. Widescreen for the site and YouTube, square and vertical for the feed, with captions burned in where you need them.
Most tech video is watched on a phone, muted, by somebody deciding whether to keep scrolling. That is the real test, not the boardroom playback.
So we build for it. The idea is on screen as text in the first few seconds, not saved for a reveal. Captions are burned in where the piece lives in a feed. The product appears early enough that a viewer knows what they are looking at before they decide.
It also means we cut hard. One video, one idea. If the founder has three things to say, that is three pieces from one session, not one video nobody finishes.
The longer film still has a job. It sits on the website and in the sales deck, where somebody has already chosen to pay attention.
Proof
Real jobs, with the full story behind each one.
Sound-led filmmaking for a brand built on audio, shot in a working studio.
See the job
A producer, his studio, and the microphones he built a career on.
See the job
A band, across episodes, made to keep people coming back.
See the jobSelected work
A look at how we work across every job, from corporate and events to brand films.
What we make
One team, end to end. Each of these has its own page if you want the detail.
How it runs
One shoot day, planned around the whole set of assets rather than one film.
One call to work out the single thing a viewer has to understand, and where the video will actually be watched. Fixed price back, usually inside a business day.
We map the day so the hero film, the explainer, the customer or founder piece and the social cuts all come out of it. Screen and product capture is scheduled, not squeezed in.
Small crew, your office or a set. We film the interviews and the product together so the edit has real material rather than stock.
Ten business days to final as standard, faster when a launch date needs it. Delivered in every size you publish in, captions burned in for the feed.
Where we film
Sydney tech sits everywhere from Surry Hills to Macquarie Park, so we come to you rather than asking a team to travel to a studio.
The honest comparison
A film that only works with the sound on, in one aspect ratio, is half a film. The feed decides in about five seconds.
| Zarco Creative | A general corporate crew | DIY or in-house | |
|---|---|---|---|
| Lands with the sound off | Cut for a silent feed from the start | Built for a boardroom | The sound usually carries it |
| Every crop | Widescreen, square and vertical framed on the day | One ratio, cropped later | Cropped later |
| Screen capture | Shot alongside the interviews | Bolted on after | Bolted on after |
| One idea per video | Decided before the camera comes out | Whatever the brief lists | Everything at once |
| Engineers and founders on camera | A broadcast crew who settle nerves fast | Hit and miss | Hard to do yourself |
I’m really relaxed. Even at events I’m not at, I’m not worried at all. It’s set and forget.
They make our attendees feel comfortable on camera, and find ways to maximise the content on the day.
I had a partner, not a supplier. They were truly part of the team, across a four day, five week event.
Good to know
Yes. We capture screen recordings and interface footage alongside the filming, and treat them as part of the edit rather than a slideshow bolted on the end. Send us access early so we can plan what to record.
Most teams already know their message, so usually we shape what you have rather than starting from scratch. If you would rather we drafted it, we can, and we will build that into the quote.
Ten business days from shoot to final is the standard. When a launch needs it sooner, we work back from your date. Tell us the deadline at the start and we will plan the shoot around it.
Yes. Widescreen, square and vertical come from the same shoot, framed for it on the day so nothing important sits outside the crop. Captions can be burned in for the feed.
Yes. We film the people, the team and the environment first, then add product and screen footage once it is ready. It keeps the shoot day off the critical path of your release.
Yes. We travel Australia wide, and where a budget will not carry a flight we can direct a remote record and cut it in. Tell us early so we can plan which way is better value.
We handle titles, on-screen text and light motion in house, which covers most explainers. For full animation we bring in a specialist and quote it as a separate line so you can see what it costs.
Yes. Event coverage and livestreaming are core to what we do, and running the launch film and the event capture through one crew usually costs less than booking two.
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