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Fashion
Fashion sells on look and feel, and it is the work Oscar loves most. We make campaign and lookbook film, product video and brand stories, shot with the eye for detail that makes people want it.
Fashion does not sell on a list of features. It sells on how the fabric moves and how the light falls.
So the plan starts with look and feel, not a shot list of product angles. We work out the light, the pace and the locations first, then build the day around getting that on camera. Detail matters: the fall of a hem, a hand on a sleeve, the moment between poses.
We shoot on location and in studio, and often both in a day. Tell us the mood you are after and show us the references. That gets us there faster than any brief document.
A campaign shoot that only produces a campaign film is a shoot that did not earn its cost.
The same day can carry the main campaign cut, lookbook film, product video and vertical content for the feed. We frame for vertical on the day rather than cropping later, which matters more in fashion than anywhere else, because a crop takes the clothes out of the frame.
Stills can run alongside the video from the same set up. It is almost always cheaper than booking the models, the location and the samples twice.
Selected work
What we make
One team, end to end. Each of these has its own page if you want the detail.
I’m really relaxed. Even at events I’m not at, I’m not worried at all. It’s set and forget.
They make our attendees feel comfortable on camera, and find ways to maximise the content on the day.
I had a partner, not a supplier. They were truly part of the team, across a four day, five week event.
Good to know
Yes, and often both on the same day. Tell us the looks and we will work out what each one needs and how to run the day so the light works in your favour.
Yes. With the models, samples and location already booked, adding stills is much cheaper than a second shoot day. We quote it as its own line so the cost is clear.
Yes, and we frame for vertical on the day. Cropping widescreen afterwards is how clothes end up cut off at the edge of frame, so we compose for both while we are shooting.
Ten business days is standard. Fashion often needs a teaser sooner. Tell us the drop date at the start and we will get a first cut to you ahead of the full set.
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