01 Your part
Brief
Tell us the announcement, the timing and who's speaking. Jess scopes the package and sends a fixed quote.
- The story and the timing, once
- A fixed quote up front
- One point of contact
Trusted by
A video news release, or VNR, is a news-style video built for TV. It's not an ad. It's an interview, some strong B-roll and natural sound, cut into a package a newsroom can drop straight into a bulletin.
Get it right and a newsroom chooses to run it as a real story. That's earned coverage, not paid airtime. We build the package so your announcement is easy for a producer to say yes to.
This is the part most companies blur. A VNR isn't a media buy. No one can promise your story onto the news, and anyone who does is guessing. What we can do is make it genuinely newsworthy and broadcast-ready, so a producer wants to run it.
Here's our honest scope. We produce the package. Your PR team or agency pitches it to the networks. That split keeps everyone doing what they're best at.
Tell us the announcement and the timing. We'll scope the package and send a fixed quote.
You’ll hear back within one business day.
How we work
Five steps from announcement to package. You bring the story and the spokesperson. Your PR team takes it from there.
Tell us the announcement, the timing and who's speaking. Jess scopes the package and sends a fixed quote.
We plan the shoot around your timing. The grabs a bulletin needs, the B-roll and where we'll film.
One Director of Photography, two hours on site. Interview grabs, B-roll and natural sound, shot the way a news crew would.
It's cut to broadcast standard and delivered the same day. Two rounds of revisions are included.
Your PR team or agency pitches it to the networks. It comes unbranded, so a newsroom can run it.
A product, venue or partnership going public that deserves real news coverage.
New findings or data your comms team wants picked up as a story, not an ad.
Public announcements and community stories that suit a news treatment.
In-house teams and PR agencies who need broadcast-ready content on time.
Stories in the field or at sites a network crew can't easily get to.
A VNR only works if it looks and cuts like real news. Our crew came up through live broadcast news at Network Ten, so the framing, pacing and grabs match what a bulletin actually uses. That's what gets it run.
It doesn't rely on one person. Oscar leads on the camera and the news eye, and the same standard holds across every job. For the wider corporate side, see our corporate video production.
Two hours on site with one Director of Photography. Interview grabs, B-roll and natural sound, cut into a broadcast-ready package and delivered the same day. Two rounds of revisions are included.
Want your spokesperson media trained as well? That's quoted separately; see our media training in Sydney page. On the day we keep the set small and calm, the same care we bring to executive video.
There's a real gap between a production-only crew and a PR agency. We sit in the middle: news-grade production, cut the way a bulletin needs it.
| Zarco Creative | Production only | PR agency only | |
|---|---|---|---|
| Films the package | Yes, news-grade crew | Yes | Often outsourced |
| Newsroom experience on set | Ex Network Ten crew | Varies | Rarely on the camera |
| Broadcast-spec delivery | Every job | Sometimes | Depends on the crew |
| Pitches it to media | Your PR team does | No | Yes |
A charity home event, a real human story, and a short window to get it on the news. We shot it the way a news crew would. Clean grabs, b-roll a desk could drop straight in, and a full set of stills from the same shoot. It was ready the same day. The client's PR team took it to media, and 7NEWS ran it on Bright Side.
Jess is your single point of contact start to finish, so nothing gets dropped between brief and delivery. Set and forget: brief us once and we run it. For events and launches, see our event videography.
Our work
Aboriginal and Torres Strait Islander viewers are advised that this video may contain images and voices of people who have died.
Want one like this? Send Jess your date.
Start a conversationI’m really relaxed. Even the events I’m not present at, I’m not worried at all.
They make our attendees feel comfortable on camera, find solutions and ways to maximise on content during the day.
I had a partner, not a supplier. They were truly part of the team.
Good to know
A video news release is built to look and cut like a real news story, not an ad. It leads with interview grabs, B-roll and natural sound, edited to broadcast length. A corporate video sells your brand. A VNR is made so a newsroom will choose to run it.
We produce the package. Your PR team or agency pitches it to the networks. That split keeps everyone doing what they're best at, and it's the honest scope so there are no surprises.
No, and no one honestly can. A VNR is earned coverage, so a newsroom decides whether to run it. What we can do is build it broadcast-ready and genuinely newsworthy, so a producer wants to say yes.
You get a broadcast-ready news package: interview grabs, B-roll and natural sound, cut to broadcast standard. That's two hours on site with one Director of Photography, delivered the same day, with two rounds of revisions. Media training, stills and press materials can be quoted separately.
News moves fast, so we do too. The broadcast-ready package is delivered the same day as the shoot. Tell us the deadline up front and we'll build the schedule to hit it.
A video news release runs $2,750 to $5,000 + GST. That covers two hours on site with a Director of Photography, interview grabs and b-roll cut to broadcast standards, supplied unbranded so a newsroom can run it. See the cost guide for how it compares to the rest of our work.
Not much. The announcement, the embargo time, who's speaking and where we'd film. A few lines is plenty. If something's missing, Jess will call and ask rather than send you a form. You'll hear back within one business day.
Less than you'd think. A short brief call and a look at the plan. Jess books the crew and sends the call sheet. Your spokesperson needs to be there on the day, and the package comes back the same day, with two rounds of revisions if you need them.
Based in Sydney, filming across the CBD, North Sydney, Macquarie Park, Parramatta, the Inner West and beyond. We travel across NSW and interstate for the right job.
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