Video production · Sydney

Vox pop video
in Sydney

Short, honest grabs from real people, filmed on the day. Delegates, staff or customers saying what they think, cut into something you can actually post.

You’ll hear back within one business day.

Aboriginal and Torres Strait Islander viewers are advised that this video may contain images and voices of people who have died.

5.0 on Google Now booking for October

Trusted by

PwCFIFAQantasColesSennheiserTelstraNSW GovernmentChartered Accountants Australia and New ZealandBunningsMcDonald'sFortescueAustralian Turf ClubPenfoldsKFCVanguardABC KidsInglisHuntressAANAUDIA NSWSeven NetworkNine NetworkNetwork 10
20+ Years behind the camera, from the newsroom up
500+ Videos delivered for brands and events
50+ Brands and teams we have worked with
5.0★ Rating from clients on Google

The most believable thing you can film

A polished testimonial is useful. A stranger at your event saying the honest thing in fifteen seconds is better, because nobody thinks it was scripted.

Vox pops are quick to shoot and they travel. They're the clips that get reshared, because the person in them wants to share it too.

Zarco Creative filming short interviews at a Sydney event

Where they work

Conferences and events

Delegates on what they've taken away, filmed between sessions while it's fresh.

See conference video →

Sponsor and stand activations

Filming at a stand gives the sponsor content and gives you a reason for people to stop.

Staff and culture

Your own people on what it's actually like to work there. The honest version recruitment needs.

See employer brand video →

Customers in the wild

Quick reactions at a launch, a store or an activation, gathered while people are already in the mood.

Training and internal comms

Short grabs from across the business, cut into one film so a message doesn't come from head office alone.

See internal comms video →

Broadcast PR

Public reaction grabs filmed to a news standard, as part of a video news release package.

See video news release →

Want real voices on the day?

Tell us the event and who you'd like to hear from. We'll build vox pops into the shoot.

You’ll hear back within one business day.

Start a conversation

How we work

How a job runs, step by step.

Five stages, all handled. You tell us what to ask and give your feedback. We find the faces.

01 Your part

Brief

Tell us the goal, the audience and the deadline once. Jess turns it into a scope, a plan and a fixed quote, so you know what you’re getting before anything is locked in.

  • One clear brief, no back and forth
  • A fixed quote up front, itemised
  • One point of contact, start to finish

Getting a good answer out of a stranger

This is the hard part. Most people freeze, or they give you a polite non-answer, or they talk for four minutes and never land a point.

Our crew came up through live news, where stopping strangers and getting a usable grab in ninety seconds is the job. They know how to ask so people answer in whole sentences instead of nodding at a question.

  • Questions written to get a full sentence, not a yes
  • A tidy corner picked with decent light and no air conditioning roar
  • Radio mic on, so the clip is usable in a busy room
  • Two or three goes each, so nobody's first nervous take is the one you're stuck with
  • Release sorted on the spot for anyone we film
  • Filmed to be reframed vertical later without losing anyone's head
Short interviews being filmed by Zarco Creative in Sydney

What you get back

A vox pop session usually turns into more content than anything else on the day, because every person is their own clip.

  1. 01

    A cut montage

    The best grabs edited into one short film. The piece that goes on the recap and the website.

  2. 02

    Individual clips

    Each person as their own captioned clip, ready to post or send to them to share.

  3. 03

    Vertical versions

    Reframed and captioned for phones, so nothing needs redoing before it goes up.

  4. 04

    Cut into the highlight reel

    The strongest lines dropped into the event reel, where they do the persuading.

Our work

A few we’re proud of.

Fashion: vox pop video in Sydney, filmed by Zarco Creative
Fashion
Bunnings VNR highlights: vox pop video in Sydney, filmed by Zarco Creative
Bunnings VNR highlights
Employer brand: vox pop video in Sydney, filmed by Zarco Creative
Employer brand
Premier’s Prizes profile: vox pop video in Sydney, filmed by Zarco Creative
Premier’s Prizes profile
Brand story: vox pop video in Sydney, filmed by Zarco Creative
Brand story

Aboriginal and Torres Strait Islander viewers are advised that this video may contain images and voices of people who have died.

Product launch: vox pop video in Sydney, filmed by Zarco Creative
Product launch
Case study: vox pop video in Sydney, filmed by Zarco Creative
Case study
Executive video: vox pop video in Sydney, filmed by Zarco Creative
Executive video
Red carpet: vox pop video in Sydney, filmed by Zarco Creative
Red carpet
Panel discussion: vox pop video in Sydney, filmed by Zarco Creative
Panel discussion

Want one like this? Send Jess your date.

Start a conversation

★★★★★ Rated 5.0 on Google

What clients say.

I’m really relaxed. Even the events I’m not present at, I’m not worried at all.
Ali Chaouch
Ali ChaouchMarketing Association of Australia
They make our attendees feel comfortable on camera, find solutions and ways to maximise on content during the day.
Shelley Rigg
Shelley RiggFactor Insights
I had a partner, not a supplier. They were truly part of the team.
Silvia Grancini
Silvia GranciniPwC

Reviews

What clients say on Google.

See us on Google

Want real people saying it on camera?

Tell us the event and who you'd like to hear from. We'll come back with a fixed quote, usually within one business day.

Start a conversation

Good to know

Questions, answered.

How many people can you film in a session?

Fifteen to twenty in a couple of hours is realistic at a busy event. It depends on how willing the room is, and there's always a warm-up period.

What do you need from us to quote vox pops?

Not much. Where we'd film, who you want to hear from and the questions, even rough ones. If something's missing, Jess will call and ask rather than send you a form. You'll hear back within one business day.

How much of my time will this take?

Not much. A short brief call to settle the questions, then two rounds of notes on the edit. Jess books the crew and sends the call sheet. We do the asking on the day, so you don't have to.

What if nobody wants to be filmed?

It happens for the first ten minutes and then it turns around, especially once people see it takes two minutes. Having your team point us at a few friendly faces early makes a real difference.

Do you write the questions?

We'll draft them and send them over for you to approve. Three or four questions is the sweet spot, and we'll tell you which ones get a real answer.

Do you handle releases?

Yes. Anyone we film signs a short release on the spot, so you can use the footage without chasing permission later.

Can we add vox pops to an event booking?

Yes, it's a common add-on and the cheapest extra content you can get on a day you're already paying for. Just tell us at the briefing stage so we schedule the time.

Where we film

Across Sydney and greater NSW.

Based in Sydney, filming across the CBD, North Sydney, Macquarie Park, Parramatta, the Inner West and beyond. We travel across NSW and interstate for the right job.

Start a conversation

Got something coming up?

Let’s make the day easy.

Got an event date? Send it through and we’ll quote the day.

Jess Vieira, Zarco Creative
Jess Vieira Your point of contact, start to finish

You’ll hear back within one business day.