Video production · Sydney

Vox pop video
in Sydney

Short, honest grabs from real people, filmed on the day. Delegates, staff or customers saying what they think, cut into something you can actually post.

5.0 on Google Now booking for September

Trusted by

PwCFIFAColesSennheiserNSW GovernmentChartered Accountants Australia and New ZealandBunningsAustralian Turf ClubPenfoldsABC KidsInglisAANASeven NetworkNine NetworkNetwork 10

Video for PwC, Penfolds, Bunnings, FIFA, Coles, Sennheiser, Chartered Accountants Australia and New Zealand, the Australian Turf Club, Inglis, ABC Kids and the NSW Government. Our work has run on Seven, Nine and Network 10.

0 Years behind the camera, from the newsroom up
0 Videos delivered for brands and events
0 Brands and teams we have worked with
0 Rating from clients on Google

The most believable thing you can film

A polished testimonial is useful. A stranger at your event saying the honest thing in fifteen seconds is better, because nobody thinks it was scripted.

Vox pops are quick to shoot and they travel. They're the clips that get reshared, because the person in them wants to share it too.

Zarco Creative filming short interviews at a Sydney event

Where they work

Conferences and events

Delegates on what they've taken away, filmed between sessions while it's fresh.

See conference video →

Sponsor and stand activations

Filming at a stand gives the sponsor content and gives you a reason for people to stop.

Staff and culture

Your own people on what it's actually like to work there. The honest version recruitment needs.

See employer brand video →

Customers in the wild

Quick reactions at a launch, a store or an activation, gathered while people are already in the mood.

Training and internal comms

Short grabs from across the business, cut into one film so a message doesn't come from head office alone.

See internal comms video →

Broadcast PR

Public reaction grabs filmed to a news standard, as part of a video news release package.

See video news release →

Want real voices on the day?

Tell us the event and who you'd like to hear from. We'll build vox pops into the shoot.

Get a quote

How we work

How a job runs, step by step.

Five stages, all handled. You brief us once and give your feedback. We run the rest.

01 Your part

Brief

Tell us the goal, the audience and the deadline once. Jess turns it into a scope, a plan and a fixed quote, so you know what you are getting before anything is locked in.

  • One clear brief, no back and forth
  • A fixed quote up front, itemised
  • One point of contact, start to finish

Getting a good answer out of a stranger

This is the hard part. Most people freeze, or they give you a polite non-answer, or they talk for four minutes and never land a point.

Our crew came up through live news, where stopping strangers and getting a usable grab in ninety seconds is the job. They know how to ask so people answer in whole sentences instead of nodding at a question.

  • Questions written to get a full sentence, not a yes
  • A tidy corner picked with decent light and no air conditioning roar
  • Radio mic on, so the clip is usable in a busy room
  • Two or three goes each, so nobody's first nervous take is the one you're stuck with
  • Release sorted on the spot for anyone we film
  • Filmed to be reframed vertical later without losing anyone's head
Short interviews being filmed by Zarco Creative in Sydney

What you get back

A vox pop session usually turns into more content than anything else on the day, because every person is their own clip.

  1. 01

    A cut montage

    The best grabs edited into one short film. The piece that goes on the recap and the website.

  2. 02

    Individual clips

    Each person as their own captioned clip, ready to post or send to them to share.

  3. 03

    Vertical versions

    Reframed and captioned for phones, so nothing needs redoing before it goes up.

  4. 04

    Cut into the highlight reel

    The strongest lines dropped into the event reel, where they do the persuading.

Our work

A few we’re proud of.

Fashion, Zarco Creative video
Fashion
Bunnings VNR highlights, Zarco Creative video
Bunnings VNR highlights
Employer brand, Zarco Creative video
Employer brand
Award Night, Zarco Creative video
Award Night
Brand story, Zarco Creative video
Brand story
Product launch, Zarco Creative video
Product launch
Case study, Zarco Creative video
Case study
Executive video, Zarco Creative video
Executive video
Red carpet, Zarco Creative video
Red carpet
Panel discussion, Zarco Creative video
Panel discussion

★★★★★ Rated 5.0 on Google

What clients say.

I’m really relaxed. Even at events I’m not at, I’m not worried at all. It’s set and forget.
Ali Chaouch
Ali ChaouchAANA
They make our attendees feel comfortable on camera, and find ways to maximise the content on the day.
Shelly Rigg
Shelly RiggFactor Insight
I had a partner, not a supplier. They were truly part of the team, across a four day, five week event.
Silvia Grancini
Silvia GranciniPwC

Reviews

What clients say on Google.

See us on Google

Good to know

Questions, answered.

How many people can you film in a session?

Fifteen to twenty in a couple of hours is realistic at a busy event. It depends on how willing the room is, and there's always a warm-up period.

What if nobody wants to be filmed?

It happens for the first ten minutes and then it turns around, especially once people see it takes two minutes. Having your team point us at a few friendly faces early makes a real difference.

Do you write the questions?

We'll draft them and send them over for you to approve. Three or four questions is the sweet spot, and we'll tell you which ones get a real answer.

Do you handle releases?

Yes. Anyone we film signs a short release on the spot, so you can use the footage without chasing permission later.

Can we add vox pops to an event booking?

Yes, it's a common add-on and the cheapest extra content you can get on a day you're already paying for. Just tell us at the briefing stage so we schedule the time.

Where we film

Across Sydney and greater NSW.

Based in Sydney, filming across the CBD, North Sydney, Macquarie Park, Parramatta, the Inner West and beyond. We travel across NSW and interstate for the right job.

Get a quote

Got something coming up?

Let’s make the day easy.

Tell us what you need. We will scope it, quote it, and look after the rest. No hard sell, just a quick chat.

Jess Vieira, Zarco Creative
Jess Vieira Your point of contact, start to finish
Chat with us