Case study · Sennheiser

Three years.
Two brands.
Every format.

Brand films, artist stories and red carpet reels for Sennheiser and Neumann, from Who Is Eric J to the Velvet Bloom series.

You’ll hear back within one business day.

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Producer Eric J playing guitar in his studio, from Who Is Eric J, made with Sennheiser and Neumann

Trusted by

PwCFIFAQantasColesSennheiserTelstraNSW GovernmentChartered Accountants Australia and New ZealandBunningsMcDonald'sFortescueAustralian Turf ClubPenfoldsKFCVanguardABC KidsInglisHuntressAANAUDIA NSWSeven NetworkNine NetworkNetwork 10
3 years Partnership, 2023 to 2025
2 brands Sennheiser and Neumann
10+ Projects, from brand films to artist series
Overnight ARIAs red carpet, cut and live the next day

The brief

A global audio brand. Content that had to sound like one.

Sennheiser’s Professional Audio team in Australia and New Zealand looks after two of the most trusted names in sound, Sennheiser and Neumann. Every film carries a global brand’s standard, and the best of it travels.

The work lives where music lives. Recording studios, small live rooms, red carpets and artists with tight windows. The audio has to be as good as the picture.

They needed one crew to carry it end to end, from the shoot to the last cutdown, and come back with the story.

A full orchestra recording a live scoring session at Trackdown Studios, microphones rigged over the players
A full orchestra at Trackdown Studios, for the Trackdown brand film.

The challenge

What made this one hard.

01

Live music has no second takes

Red carpets, live sets and artists on someone else’s schedule. The moment happens once. Some edits ran overnight so the content was live the next day.

02

Sound is the product

For an audio brand, the mix matters as much as the picture. Every film had to hold up for people who make microphones for a living.

03

Every format at once

A brand film one month, a two-part artist series the next, then 16:9 and vertical cutdowns for every channel. One crew, one standard across all of it.

04

Gear in the story, not bolted on

Sennheiser and Neumann had to sit in each film the way they sit on a working day. On the desk, in the case, on stage. Never a product shot cut in for its own sake.

Velvet Bloom playing live in a small red-lit room, the audience in the foreground
Velvet Bloom, live for the Sennheiser artist series.

Spotlight · Velvet Bloom

One night. A whole series.

A two-part artist series we made with Sennheiser, following the band Velvet Bloom.

We filmed them two ways in one night. Live in a small red-lit room, close in on the performance. Then around a candlelit table afterwards, talking about how the band works, with Maddy Herbert on lead vocals and Alex Marko on guitar and production.

From that one night came two episodes and a trailer for each, in 16:9 and vertical. Maddy’s Sennheiser EW-DX receiver sits in the story the way it sits on stage, with her name on the display.

  • 2Episodes
  • 2Trailers
  • 1Night of filming

Watch episode one. 2:57

A Sennheiser EW-DX receiver on stage, its display reading MADDY, in red stage light
Maddy’s Sennheiser EW-DX receiver, on stage with the band.

Spotlight · Who Is Eric J

A producer, in his own words.

An artist story made with Sennheiser and Neumann about Eric J, a producer and engineer, told entirely in his own voice in his own studio.

We filmed it as documentary. A long interview with room to think, cut with the things that say who he is: the gold records on the wall, the analogue outboard, black and white photos with the artists he came up with.

The brands come in the way they would on any working day. Sennheiser headphones on while he works, and a Neumann U87 lifted out of its case as he talks about the first real microphone he ever bought.

  • 2Episodes
  • 2Brands
  • 1Studio, his own

Watch Who Is Eric J. 3:15

What we delivered

The full breadth, one crew.

Three years of work across Sennheiser and Neumann, from studio sessions to awards nights. One crew carried the shoot, the edit and every cutdown.

Our crew came up through live broadcast, and our Director of Photography is a trained musician, so a live room, a moving run sheet and an overnight edit are a normal day. That’s the same approach we bring to brand films and event video across Sydney.

Behind the scenes on Who Is Eric J: our camera operator on a gimbal, filming Eric J in a laneway
Behind the scenes on Who Is Eric J.
  • Brand films
    Trackdown, a live orchestral scoring session at Trackdown Studios.
  • Artist series and stories
    Velvet Bloom in two episodes. Who Is Eric J across two episodes, with shorts for Sennheiser and Neumann.
  • Red carpet and awards
    The ARIA Awards red carpet, cut overnight. The MPEG Awards.
  • Music sessions
    Lime Cordiale, Kingswood and Hot Potato Band.
  • Education and events
    The Macquarie University masterclass with cinematographer Andy Taylor ACS and Ray Martin.
  • Trailers, cutdowns and social
    Trailers, cutdowns and captioned reels in 16:9 and vertical, sized for every channel.

Watch the work

The films.

Five from the partnership, across both brands.

Brand film

Trackdown

A live scoring session at Trackdown Studios. 3:05

Artist series

Velvet Bloom, episode one

Live set and candlelit interview. 2:57

Artist story

Who Is Eric J

A producer, his studio and his microphones. 3:15

Event reel

ARIA Awards red carpet

Shot on the night, live the next day. 1:52

Masterclass

Macquarie University masterclass

Andy Taylor ACS and Ray Martin. 2:41

The result

A crew the brand kept coming back to.

Three years, two global brands

Job by job, the work grew into three years across Sennheiser and Neumann in Australia and New Zealand, from a brand film to a two-part artist series.

Work that travelled

Content from the partnership was picked up for the brands’ international channels, well beyond the local brief.

Trusted beyond the camera

Our Director of Photography was invited to present at Sennheiser’s CREATOR event.

The members of Velvet Bloom around a candlelit table after the set, red curtains behind them
After the set, around the table, for the interview half of the series.

How we'd run yours

This is what set and forget looks like over years.

Sennheiser is the clearest proof of how Zarco Creative looks after a brand for the long run. The same approach carries every brand film, artist story and event we cover.

1

Brief us once

One clear brief. We turn it into a plan, a call sheet and a fixed quote, then it’s ours to carry. No back and forth.

2

We run the production

An experienced crew with a live broadcast background looks after the schedule, the kit and the moments that matter. You get on with your day.

3

The films keep working

Hero films, episodes, trailers and cutdowns, delivered fast. Content your channels can keep publishing.

Project details from client correspondence and delivery records.

Good to know

Questions about this work.

What did Zarco Creative make for Sennheiser?

Brand films, a two-part artist series, artist stories, red carpet and awards reels, music sessions and a university masterclass, plus trailers, cutdowns and captioned reels for social. Across Sennheiser and Neumann, from 2023 to 2025.

What is Velvet Bloom?

A two-part artist series made with Sennheiser, following the band Velvet Bloom. We filmed them live in a small red-lit room and around a candlelit table afterwards, then cut two episodes and a trailer for each, in 16:9 and vertical.

What is Who Is Eric J?

An artist story made with Sennheiser and Neumann about the producer and engineer Eric J, filmed as documentary in his own studio and told entirely in his own voice. It ran to two episodes, with cutdowns and shorts for both brands.

How fast can you turn around event content?

For the ARIA Awards red carpet, we shot on the night and cut overnight, so it was live the next day in 16:9 and vertical.

Do you understand audio as well as picture?

Yes. Our Director of Photography is a trained musician who came up through music television and broadcast, so sound is planned into every shoot from the start.

Can you do the same for our brand?

Yes. This is brand film and event video work over the long run. Tell us what you’re planning, and we’ll scope it and send a fixed quote.

Got something coming up?

Let’s make the day easy.

Tell us what’s coming up. Jess will come back with a plan and a fixed quote within one business day. No hard sell.

Jess Vieira, Zarco Creative
Jess Vieira Your point of contact, start to finish