Brand story · Sennheiser

Who Is Eric J, an artist story

A producer, his studio, and the microphones he built a career on.

5.0 on Google Now booking for September
Producer Eric J at the desk in his studio, surrounded by outboard gear and awards

Trusted by

PwCFIFAColesSennheiserNSW GovernmentChartered Accountants Australia and New ZealandBunningsAustralian Turf ClubPenfoldsABC KidsInglisAANASeven NetworkNine NetworkNetwork 10

Video for PwC, Penfolds, Bunnings, FIFA, Coles, Sennheiser, Chartered Accountants Australia and New Zealand, the Australian Turf Club, Inglis, ABC Kids and the NSW Government.

3:15

The brief

An artist story built around one question rather than a list of credits. Eric J is a producer and engineer, and the film was made with Sennheiser and Neumann, so the microphones had to be part of the story rather than product shots bolted on.

What we did

We filmed it as documentary in his own studio. A long interview with room to think, cut with the things that tell you who he is: the gold records on the wall, the analogue outboard, the Neumann in its case, old photographs of him with the artists he came up with. Oscar is a trained musician who came up through music television, which is why music subjects tend to open up rather than perform.

Why the gear stays in the background

This was made with Sennheiser and Neumann, so the temptation is to cut to product shots. We didn't. The microphones appear because they're on the desk and in the case, the way they'd be on any working day. It's one of nine or more projects across a partnership now in its fourth year, and that only happens if the brand trusts you to keep the person the subject.

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Jess Vieira, Zarco Creative
Jess Vieira Your point of contact, start to finish
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