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Video for PwC, Penfolds, Bunnings, FIFA, Coles, Sennheiser, Chartered Accountants Australia and New Zealand, the Australian Turf Club, Inglis, ABC Kids and the NSW Government.
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A music documentary series made with Sennheiser, following the band Velvet Bloom. A series rather than a single film, which changes how you shoot it: every episode has to stand alone and still make the next one worth watching.
We filmed the band both ways. Live in a small red-lit room, close in on the performance, and then around a candlelit table afterwards talking about how it works, with Maddy Herbert on lead vocals and Alex Marko on guitar and production.
A single film gets watched once and then it's done. A series gives the brand something to keep publishing and an audience a reason to come back, which changes how much you hold back in each episode. It also changes the shooting: you need enough range across one night to cut several different pieces out of it.
