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1:30
A Halloween activation at a Bunnings Warehouse: a walk-through haunted house, animatronics, a reptile show, face painting and a sausage sizzle. Plenty going on, but a story only reaches air if it arrives looking like news.
We shot it the way a news crew shoots it. A Bunnings team member to camera for the grab, families and kids in costume for the reaction, and b-roll an editor could drop straight into a bulletin. Oscar spent fifteen years in live news at Network Ten, so it was built by people who've sat on the other side of that desk.
Plenty of production companies will film an announcement. Far fewer build the package so a news desk can actually run it. That means the grab is the right length, the b-roll is cut to newsroom conventions, and nothing needs re-editing at their end. Airtime is never guaranteed and we never promise it. The package is simply built to be run.
