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Kosciuszko Brewing Company sponsors The Kosciuszko at Royal Randwick. A logo on a running rail does not explain why a brewery and a race belong together, so the film had to.
We shot both ends of it. At the brewery: grain going in by hand, the copper vessels, the kegs, and the person who runs it talking about the beer on camera. At the track: the taps pouring on course, the race itself, the crowd, and the trophy presentation. One film, two worlds, cut so the sponsorship reads as a relationship rather than a placement.
A brand film that gives a sponsorship a reason, and gives the brewery something to run well beyond race day.
