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The Australian Turf Club's Everest Carnival campaign shoot, across Royal Randwick and Rosehill Gardens. Alongside the campaign stills, they wanted the making of it, cut for social.
We shot the day around the photographer rather than in front of him. Hair and makeup, a stylist setting a headpiece, models in racewear moving between setups, the horse on the track.
The behind the scenes cut regularly does better than the campaign it came from, and this was no exception. People will watch a stylist fixing a headpiece for longer than they will watch the finished shot. We framed for the vertical crop as we went rather than cropping down afterwards, which is the difference between content built for the feed and content squeezed into it.
