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The Australian Turf Club's Everest Carnival campaign shoot, across Royal Randwick and Rosehill Gardens. Alongside the campaign stills, they wanted the making of it, cut for social.
We shot the day around the photographer rather than in front of him. Hair and makeup, a stylist setting a headpiece, models in racewear moving between setups, the horse on the track. Framed for the vertical crop as we went, not cropped down afterwards.
Behind the scenes content that tends to outperform the campaign it came from, built for the platform it runs on.
