Brand story · Coles

Mum's Sauce, a brand story for Coles

A jar on a shelf, and the children's ward it was made for.

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A bowl of the finished bolognese at the Coles Mum's Sauce cook-along

Trusted by

PwCFIFAColesSennheiserNSW GovernmentChartered Accountants Australia and New ZealandBunningsAustralian Turf ClubPenfoldsABC KidsInglisAANASeven NetworkNine NetworkNetwork 10

Video for PwC, Penfolds, Bunnings, FIFA, Coles, Sennheiser, Chartered Accountants Australia and New Zealand, the Australian Turf Club, Inglis, ABC Kids and the NSW Government.

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The brief

Mum's Sauce is a Coles product that supports the Curing Homesickness Foundation, which brings home-cooked food to children in hospital. A film about a jar would have missed the point. The story is the ward.

What we did

We filmed a cook-along run at a children's hospital, with Coles Development Chef Michael Weldon cooking alongside the young patients taking part. Around it, an interview with the Foundation, and with hospital staff. Filming in a ward means working fast, quietly, and around the people there rather than to a shot list.

Why it isn't a product film

You could shoot the jar beautifully and say nothing. What makes the product make sense is the ward it pays for, so that's where the film lives. Working around unwell children means going at their pace, not the shot list's, and being ready to stop. It's slower than a normal shoot and it should be.

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Jess Vieira, Zarco Creative
Jess Vieira Your point of contact, start to finish
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