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Video for PwC, Penfolds, Bunnings, FIFA, Coles, Sennheiser, Chartered Accountants Australia and New Zealand, the Australian Turf Club, Inglis, ABC Kids and the NSW Government.
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A collaboration film marking 55 years of Range Rover, made with Carla Zampatti. Two premium houses with their own visual language, and it has to feel like one piece rather than two brands sharing a screen.
We shot it at the Carla Zampatti boutique and built the film around an interview with Alex Schuman, the CEO. Around that, the detail: the Autobiography badge, the grille, the racks, the embellished pieces, the handbags. Controlled moves, considered framing, and a grade that puts the car and the clothes in the same world.
The risk with a collaboration film is that one brand ends up the guest. We avoided that by shooting both to the same standard and grading them into the same world, so the car and the clothes read as one piece. Having the CEO carry the story rather than a voiceover is what keeps it from feeling like an ad for either side.
