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Video for PwC, Penfolds, Bunnings, FIFA, Coles, Sennheiser, Chartered Accountants Australia and New Zealand, the Australian Turf Club, Inglis, ABC Kids and the NSW Government.
4:27
A campaign built on one idea: a player sits down and reads a letter written to him by his family. Guillermo Ochoa, ahead of his sixth World Cup and near the end of his time with the Mexican national team. There's no script to perform and nowhere to hide.
We filmed it plainly and got out of the way. A quiet room at the Mexican Football Federation, a considered frame, and enough time for the reading to land. The letter runs from his family's pride in his career to the line that matters most to them, that above everything else he is their dad.
Near the end, Ochoa stops and covers his face. Nothing in the production asks for that. We weren't going to get a second run at it either, so the only job was to be rolling, framed, and quiet. That's most of what this kind of film is.
