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PVH launched its new automation at Toll's Kemps Creek facility in Western Sydney. A launch like this happens once. The ribbon is cut once, the speeches happen once, and the room is only full on the day. Miss it and there's nothing to go back for.
We filmed the launch of PVH's new automation at Toll's $200 million Kemps Creek facility in Western Sydney. Interviews ran on autocue, shot to match Toll's other launch videos, with their own lower thirds dropped straight in. It's a working logistics site, so the trucks didn't stop for us. One ribbon cutting, one pass at all of it.
A working logistics site doesn't stop for a camera crew. Trucks keep moving, the safety rules are the site's and not ours, and the only window for the ribbon and the speeches is the one on the run sheet. So the plan gets built around the site rather than the other way around, and you get one pass at all of it.
