Hero or campaign film
The flagship piece for your website and channels. Big feeling, high craft, the film everything else points back to.
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Most video sells what you do. A brand film sells who you are. It's the story behind the business, the people, the reason you started, the thing your customers feel but can't quite name.
It works on emotion, not features. A good one makes the right people lean in and think, that's us. Then everything else you make, from a corporate video to a product ad, lands harder because they already know the brand behind it.
These three get muddled all the time. Here's the plain difference, so you brief the right thing. If you're after the what-you-do version, that's a Sydney corporate video. If it's a product or campaign push, that's a commercial.
| Brand film | Corporate video | Commercial | |
|---|---|---|---|
| What it answers | Who you are and why you exist | What you do and how | Buy this, act now |
| Feels like | Story, emotion, people | Clear and informative | Punchy and direct |
| Best for | Website hero, culture, recruitment | Explainers, staff and internal comms | Campaigns, ads, launches |
| Length | 60 seconds to a few minutes | 1 to 3 minutes | 15 to 60 seconds |
| Shelf life | Years | 1 to 2 years | The campaign window |
One of these usually fits. We'll help you pick the right one on a quick call, based on where it'll live and who it's for.
The flagship piece for your website and channels. Big feeling, high craft, the film everything else points back to.
A longer, deeper story. Real people, real access, told over minutes rather than seconds. Best for a milestone or a cause.
Short, sharp, all conviction. Your point of view on camera, built to make people feel something and remember it.
How it started and why it matters. The most human film you can make, and often the most watched.
See brand story video →Who your people are and what it's like inside. Doubles as your best recruitment tool.
See case study video →Our work
Aboriginal and Torres Strait Islander viewers are advised that this video may contain images and voices of people who have died.
Want one like this? Send Jess your date.
Start a conversationIf there's a story behind the business, this is the film that tells it. Fashion labels are a natural fit here too; see fashion video production.
At Sydney corporates who need a hero film that actually says something.
Where the story behind the product is the reason people buy it.
Firms with a real difference that's hard to put in a brochure.
Scaling fast and ready to plant a flag on who they are.
Who want the right people to see the culture before they apply.
One film, many jobs. We deliver it in the sizes each place needs, so it earns its keep everywhere.
There's no one price, because no two brand films are the same. A few things move it. We give you a fixed quote up front, so there are no surprises later.
One hero film, or a film plus a set of cutdowns.
Half a day in one spot, or a few days across locations.
A tight crew, or a bigger setup with more kit and talent.
The edit, finish, music, motion and how many versions you need.
Our crew came up through live broadcast news at Network Ten. That's newsroom-grade storytelling: we find the real story fast, stay calm under pressure, and settle people in front of the camera. We've filmed for the likes of PwC, Bunnings, Penfolds, Sennheiser and YPO, and we treat every job as an extension of your team, not a vendor on the outside. See how we work across video production in Sydney.
How we work
Five stages, all handled. You brief us once and give your feedback. We run the rest.
Tell us the goal, the audience and the deadline once. Jess turns it into a scope, a plan and a fixed quote, so you know what you’re getting before anything is locked in.
We plan the shoot, shape the key messages with you, build the shot lists and lock the call sheet before anyone films. Locations, talent and logistics are handled, and we coach anyone nervous about being on camera.
An experienced crew runs the day to the call sheet and settles people on camera fast. Broadcast-grade cameras, audio and lighting, with backups for the backups. We came up through live news, so calm under pressure is the default.
We edit and finish, then send the cut through Frame.io so you comment straight on the frame. Two rounds of changes are built in. Social cutdowns are planned from the start, so one shoot works everywhere.
You get the final files in the formats you need, ready to go across every channel. They’re yours to use anywhere, for as long as you like.
Proof
Sennheiser Trackdown, a brand film for Sennheiser 
Land Rover 55 Years of Range Rover, with Carla Zampatti 
Australian Turf Club Kosciuszko Brewing Company at The Kosciuszko 
Network Ten Guy Warren at 100, a short documentary 
Coles Mum's Sauce, a brand story for Coles 
Sennheiser Who Is Eric J, an artist story I’m really relaxed. Even the events I’m not present at, I’m not worried at all.
They make our attendees feel comfortable on camera, find solutions and ways to maximise on content during the day.
I had a partner, not a supplier. They were truly part of the team.
Good to know
A brand film tells who you are and why you exist. A corporate video explains what you do and how. Brand films run on story and emotion, so they sit front and centre on your website and last for years. If you want the explainer version, that's a corporate video.
A brand film in Sydney runs $6,300 to $12,000 + GST. That covers a shoot day, a hero film of 60 to 90 seconds, social cutdowns and up to three people on camera. More shoot days, more locations or a bigger crew move it up. Our cost guide shows what sits outside that price.
Not much. What the brand stands for, who the film is for, roughly when and where it might be filmed. A few lines is plenty. If something's missing, Jess will call and ask rather than send you a form. You'll hear back within one business day.
Less than you'd think. A brief call to get the story, a look at the plan, then two rounds of notes on the cut. Jess books the crew and the locations and sends the call sheet. You only need to be on set if you want to be.
The planning and story work come first, and that sets the shoot date. After the shoot, your first edit lands within 10 business days. We give you a clear timeline in your quote and hit the dates we set.
Two rounds of review come built in, run through Frame.io so your team can comment right on the frame. Most films are locked inside those two rounds. If a job needs more, we'll flag it up front so it's in the quote, never a surprise.
We can. Most teams already know what they want to say, so we start there and help shape it into a story. If you'd rather hand the whole concept over, we'll take it on. You sign off before anyone films.
Our crew came up through live broadcast news at Network Ten, so we find the story fast and keep set calm. We've filmed for brands like PwC, Bunnings, Penfolds and Sennheiser. And we run the whole thing for you, so you barely have to manage it.
Based in Sydney, filming across the CBD, North Sydney, Macquarie Park, Parramatta, the Inner West and beyond. We travel across NSW and interstate for the right job.
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