Employer brand · Australian Turf Club

Employer brand film for the Australian Turf Club

The people who get a racecourse ready, in their own words.

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Australian Turf Club grounds crew in Bisley workwear at Royal Randwick, filmed by Zarco Creative

Trusted by

PwCFIFAColesSennheiserNSW GovernmentChartered Accountants Australia and New ZealandBunningsAustralian Turf ClubPenfoldsABC KidsInglisAANASeven NetworkNine NetworkNetwork 10

Video for PwC, Penfolds, Bunnings, FIFA, Coles, Sennheiser, Chartered Accountants Australia and New Zealand, the Australian Turf Club, Inglis, ABC Kids and the NSW Government. Our work has run on Seven, Nine and Network 10.

The brief

An employer brand film for the Australian Turf Club, made with Bisley Workwear. Not a recruitment ad with actors, but the actual people who get Royal Randwick ready and what their days look like.

What we did

We filmed staff across the operation and let them talk: Matthew Bassett on the grounds crew, Tim Mielnik, Nigola Barrow coordinating events, Isaac Nanai on stable maintenance. Around the interviews, the work itself: track preparation before dawn, irrigation, mowing, stable rounds, hospitality setup, then race day with the crowd in.

Why it works as employer brand

Most recruitment films are actors reading lines about culture. This one is the actual crew, named, in the workwear they turn up in. That's why it reads as true and why the Bisley partnership lands without anyone having to sell it on camera. The staff talk about the work, and the branding is simply what they're wearing while they do it.

Got something coming up?

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We will scope it, quote it, and look after the rest.
No hard sell, just a quick chat.

Jess Vieira, Zarco Creative
Jess Vieira Your point of contact, start to finish
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