Buyers check the person first
Before they take a meeting, buyers look up your leaders. Video shows a real human, not a logo.
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Your leaders have plenty worth saying. They're just too busy to film it, and the camera makes most people freeze.
So the feed fills with ghostwritten posts that sound like everyone else. Buyers scroll past. Video is the fastest growing format on LinkedIn, and it's where the attention actually is. We fix the hard part: getting a busy Sydney exec on camera looking calm and sounding like themselves.
Video isn't a nice-to-have on LinkedIn anymore. It's the format the platform pushes and the one buyers remember.
Before they take a meeting, buyers look up your leaders. Video shows a real human, not a logo.
LinkedIn keeps leaning into video in the feed, so a good clip travels further than a text post.
Seeing and hearing a founder or exec builds trust in seconds that copy can't match.
A strong hook and motion in the first frame earns the pause that gets you the view.
We map each video to how people actually use LinkedIn, so every clip has a job to do. Most Sydney teams start with exec thought leadership, then build a mix.
Short, sharp pieces to camera where your leaders share a real point of view.
See executive video →The people behind the work, so your brand feels human and hiring gets easier.
A happy client on camera is your strongest proof. We make it easy for them too.
See testimonial video →A polished piece for a product, a milestone or a campaign moment on the feed.
See brand story video →Square and vertical edits built for how most people watch LinkedIn, on their phone.
Our work
You need a steady feed of quality video without adding to your workload.
You want to build a profile on LinkedIn but can't spare hours to film.
Your expertise is the product, so putting your people on camera wins trust.
You're hiring, and real faces beat stock photos every time.
You want launch moments and brand stories that travel in the feed.
Behind the scenes
This is the question every busy leader asks. The honest answer: a lot less than you'd think. We batch a full run of content in one session, so your exec films once and posts for weeks.
| Zarco Creative | A one-off shoot | Doing it in-house | |
|---|---|---|---|
| Exec time on the day | A few hours, once | A few hours per video | Ongoing, every clip |
| Videos from one day | Weeks of content | One or two | One at a time |
| On-camera coaching | Built in, we settle nerves | Rarely | None |
| Captions and cuts | Included, ready to post | Extra | Your team's job |
| Who runs it | We do, end to end | You still coordinate | All you |
Tell us who you want to film and what they should be known for. We'll come back with a plan and a fixed quote.
The platform rewards a few specific things. We build all of them into every cut, so your video works the way LinkedIn wants it to.
We open on the sharpest line, because most people decide to stay in three seconds.
The opening frame is your thumbnail, so we make it earn the click before play.
Most people watch on mute, so every clip is captioned by default.
We deliver the shapes that fill the phone screen, where LinkedIn is watched.
LinkedIn rewards showing up, not one big video. That's why most teams don't stop at a single clip. Film weeks of content in one Sydney shoot, then post through the weeks without another day out of the diary.
Our crew came up through live broadcast news at Network Ten. That means calm on set, a broadcast quality eye, and people who settle nerves on camera fast. We've filmed for Bunnings, PwC, Coles and YPO, and Jess is your single point of contact start to finish. You brief us once, we run the rest. See our full corporate video production or the wider social media video work.
How we work
Five stages, all handled. You brief us once and give your feedback. We run the rest.
Tell us the goal, the audience and the deadline once. Jess turns it into a scope, a plan and a fixed quote, so you know what you are getting before anything is locked in.
We plan the shoot, script the messaging, build the shot lists and lock the call sheet before anyone films. Locations, talent and logistics are handled, and we coach anyone nervous about being on camera.
An experienced crew runs the day to the call sheet and settles people on camera fast. Broadcast-grade cameras, audio and lighting, with backups for the backups. We came up through live news, so calm under pressure is the default.
We edit and finish, then send the cut through Frame.io so you comment straight on the frame. Two rounds of changes are built in. Social cutdowns are planned from the start, so one shoot works everywhere.
You get the final files in the formats you need, ready to go across every channel. They are yours to keep, no strings, no chasing.
I’m really relaxed. Even at events I’m not at, I’m not worried at all. It’s set and forget.
They make our attendees feel comfortable on camera, and find ways to maximise the content on the day.
I had a partner, not a supplier. They were truly part of the team, across a four day, five week event.
Good to know
It depends on how many videos you want, the shoot length and how much editing each cut needs. Filming a batch of content in one day works out cheaper per video than a run of one-offs. Tell us what you're after and we'll send a fixed quote. Book a call to talk it through.
Far less than most people expect. We batch a full run of content in one session, usually a few hours. Your leader films once and you post for weeks. We handle the planning, the setup and the pack down.
Usually at your office, which keeps it easy for busy leaders and looks natural. We film across the Sydney CBD, North Sydney, Macquarie Park, Parramatta and the Inner West. A studio works too if that suits the look you want.
Short works best on LinkedIn, often under a minute for a strong point. We deliver square and vertical cuts built for phone viewing, plus captions by default. You get the shapes that fit how people actually watch.
A single day can produce weeks of content, so you post consistently without filming again. The exact number depends on the format and how much your leaders want to cover. We map it out with you before the shoot.
Yes. We plan the topics with you, sharpen the talking points, and guide your leaders on the day so it sounds like them, not a script. Our broadcast background means we settle nerves fast and keep it calm.
Yes. One shoot can feed all three, with the right cut and shape for each platform. It's the most efficient way to stay visible everywhere. We plan the repurposing in from the start.
Based in Sydney, filming across the CBD, North Sydney, Macquarie Park, Parramatta, the Inner West and beyond. We travel across NSW and interstate for the right job.
Get a quoteGot something coming up?
Tell us what you need. We will scope it, quote it, and look after the rest. No hard sell, just a quick chat.