Brand story · Equine Pathways Australia

A brand story for Equine Pathways Australia

Riders, coaches and a pathway into the sport, told by the people in it.

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Victoria Davies of the Australian Paralympic Team, filmed by Zarco Creative for Equine Pathways Australia

Trusted by

PwCFIFAColesSennheiserNSW GovernmentChartered Accountants Australia and New ZealandBunningsAustralian Turf ClubPenfoldsABC KidsInglisAANASeven NetworkNine NetworkNetwork 10

Video for PwC, Penfolds, Bunnings, FIFA, Coles, Sennheiser, Chartered Accountants Australia and New Zealand, the Australian Turf Club, Inglis, ABC Kids and the NSW Government. Our work has run on Seven, Nine and Network 10.

The brief

A brand story for Equine Pathways Australia, which creates a pathway into equestrian sport for riders with disability. The film had to be carried by the riders rather than explained over the top of them.

What we did

We filmed across the property over a working day: coaching in the indoor arena, riders being supported into the saddle, the stables and the office behind it. Aerials place the property in the landscape, and the interviews carry the rest.

Why it's carried by the riders

A charity film can slip into talking about people instead of listening to them. We kept the interviews long and asked less than we wanted to. The riders explain the pathway better than any voiceover would, and the footage underneath means they never have to describe what a session looks like.

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Jess Vieira, Zarco Creative
Jess Vieira Your point of contact, start to finish
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