A brand story video is a short film about why a business exists: where it started, what it stands for and who it is for, told by the people in it. In Sydney, most cost $6,300 to $12,000 + GST. The hero film usually runs 60 to 90 seconds, and the same shoot gives you the cutdowns and stills as well.
Some teams ask for brand storytelling video production, others for a brand film or brand videography. It is the same job. Here is what it covers, what it costs and how to pick the right shape.
What does a brand story video actually do?
It replaces a wall of copy with a feeling. People buy from people, so the film does the explaining on your home page, at the top of a pitch and on LinkedIn. A case study video proves one result with a customer. A brand story video explains the business itself.
How much does a brand story video cost?
Most brand story videos sit between $6,300 and $12,000 + GST. Where yours lands depends on what you want it to do. One founder interview and a hero film is at the lower end. A few people on camera across your locations, with aerials, social cutdowns, vertical versions and stills from the same day, is at the upper end. The cost guide shows how that compares to the rest of our work.
What are the different kinds of brand story video?
One shoot can take a few different shapes. We help you pick the one that fits where the business is right now.
| Kind | What it is | Where it works best |
|---|---|---|
| Founder story | How it started and why. The origin, the turning point, the reason you keep going. | An About page or a pitch |
| Brand hero film | Your whole reason for being, in one cinematic piece. | The top of your home page |
| Culture and team | The people behind the work. | Hiring, onboarding and showing what it is like to deal with you |
| Social cutdown series | The hero film broken into short vertical cuts. | LinkedIn, Instagram and the feed |
If the film is mainly about what it is like to work for you, that is an employer brand video instead.
What do you get back from one shoot?
- The hero film. The one for your home page, your About page and the top of every pitch.
- Social cutdowns. Short cuts from the same shoot, for LinkedIn and Instagram.
- Vertical versions. Reframed for phones, so nothing needs redoing before it goes up.
- Stills from the day. Frames pulled from the shoot for your website, decks and posts.
Two rounds of changes are built in, run through Frame.io, and the first edit lands within 5 to 7 days of the shoot.
How do you get the real story out of people?
Most people stiffen up the second the camera rolls. They read lines, or talk for ten minutes and never land the point. So we draft three or four questions and send them through before the shoot, so nothing catches anyone off guard. A typical set looks like this.
- Why did you start?
- When did you know it was working?
- Who do you do it for?
- What should someone feel after watching?
Our crew came up through live news at Network Ten, Seven and Nine, where catching the moment someone stops performing and just talks is the job. We ask, you answer. No lines read off a card, so it sounds like you.
What do real brand stories look like?
Mexico goalkeeper Guillermo Ochoa reading a letter from his family for FIFA, filmed simply so the words carry it. A jar that supports the Curing Homesickness Foundation, told in the children’s ward for Coles. A producer filmed as documentary in his own studio for Sennheiser. A pathway into equestrian sport for riders with disability, told by the riders themselves for Equine Pathways Australia. Different businesses, the same idea: the people in it tell it.
Ready to tell yours?
Tell us where it started and who it is for. Jess will come back with a plan and a fixed quote within one business day. See our brand story video production in Sydney, watch the films, or start a conversation.
