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Step Into The Outside, PwC's leadership experience, run across four days from 30 April. Not a conference in a ballroom: marquees and tipis in a paddock, a program split into Country, Self and Future, and 2,700 people over five weeks.
We covered it like a festival, because that's what it is. A Welcome to Country and smoking ceremony to open, keynote sessions with Professor Stan Grant, Mark Pesce and Dr Saul Griffith, movement and wellness sessions, virtual reality immersions, live performance and after-dark programming. Aerials at night when the site was lit. Our own call sheets, our own crew, our own kit. The client briefed us once.
The program ran a second consecutive year with us retained across the full duration. PwC's own leadership used the films when making the case internally for running it again, which is video doing a commercial job rather than sitting in a folder. Two full years of the event, same crew. PwC still works with us on their events and communications.
I had a partner, not a supplier. They were truly part of the team.Silvia Grancini, PwC
