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Video for PwC, Penfolds, Bunnings, FIFA, Coles, Sennheiser, Chartered Accountants Australia and New Zealand, the Australian Turf Club, Inglis, ABC Kids and the NSW Government.
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A customer story for CBC, a facilities and asset maintenance business running since 1993. The hard part is never the camera. It's getting people who don't do this for a living to sound like themselves.
We built the film around two interviews, with Simon Northey and Amelia Salmon from the asset management side of the client's organisation. Around them, CBC's crews at work: grounds and mowing, plumbing, electrical, work at height in harnesses, a kitchen fit-out, and the support centres and homes they maintain.
A customer saying it's worth more than a company saying it, which is the entire reason this format exists. The work footage does the establishing so the interviews never have to explain what CBC does. That leaves the two of them free to talk about what actually changed for their team, which is the part a prospect wants to hear.
