Case study · CBC

A client testimonial film for CBC

Two clients, on camera, explaining why they stopped worrying about their buildings.

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CBC trade crew maintaining grounds at a community support centre, filmed by Zarco Creative

Trusted by

PwCFIFAColesSennheiserNSW GovernmentChartered Accountants Australia and New ZealandBunningsAustralian Turf ClubPenfoldsABC KidsInglisAANASeven NetworkNine NetworkNetwork 10

The brief

A customer story for CBC, a facilities and asset maintenance business running since 1993. The hard part is never the camera. It is getting people who do not do this for a living to sound like themselves.

What we did

We built the film around two interviews, with Simon Northey and Amelia Salmon from the asset management side of the client's organisation, and filmed CBC's crews around them: grounds and mowing, plumbing, electrical, work at height in harnesses, a kitchen fit-out, and the support centres and homes they maintain. The work footage does the establishing so the interviews do not have to explain it.

The result

A proof piece where the client does the selling, in their own words, with the work visible behind them.

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No hard sell, just a quick chat.

Jess Vieira, Zarco Creative
Jess Vieira Your point of contact, start to finish
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