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RESET is the industry's flagship event, and RESET 2026 carried extra weight. It was the first since AANA and ADMA merged, and it was where the combined body was revealed as the Marketing Association of Australia. More than 600 senior marketing leaders at ILUMINA, twelve speakers, twelve sponsors across four contractual tiers, and four sponsor lunches running at once on two levels. All of it captured once, with no second take.
Three cameras, on site at 7am, out at 4pm. We swept the empty venue before doors and shot the new logo clean, covered every speaker in full with Andre Agassi's session as hero coverage, rotated the cameras across four lunch rooms on two levels with lift time built into the plan, and captured all twelve sponsors. Vox pops were scheduled at morning tea and either side of lunch, never at the end of the day, because the people you want most leave first.
Twelve finished videos from one shoot day, in two ratios, plus the full archive. The client set a 48 hour deadline on the hero wrap and its cutdowns, and they were delivered on time while the event was still current. They published the reel on their own LinkedIn page in the same week they launched the new brand. The hype reel went to every attendee the next day. Ant's reply when the cut landed: "PERFECTION! Thanks team - I'll get this out tomorrow to all attendees". He left a five star Google review that week too. Read the full case study.
We worked with Zarco Creative on The Marketing Association of Australia's RESET, our flagship event, and they were an excellent partner from start to finish. Jess, Oscar and the team understood what was required, integrated seamlessly into a fast-moving event environment and delivered high-quality content with minimal fuss. They were professional, responsive and solutions-focused throughout, which gave us confidence we had a team we could rely on when it mattered. I'd happily recommend Zarco Creative to any organisation looking for an experienced and dependable team to support a major event.Anthony Gattari, Marketing Association of Australia
The AANA merged with ADMA on 1 July 2026 and now trades as the Marketing Association of Australia. RESET 2026 is the event where the new name was revealed.
