Your product is hard to explain
It takes you five minutes and a whiteboard, and prospects glaze over before you get to the point.
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You've got a product that takes a few minutes to explain. In a meeting it lands, on a website it doesn't. An explainer video fixes that. It shows what you do, why it matters and what happens next, in about a minute.
People remember far more of a message when they watch it than when they read it. That's why the right explainer earns its place on your home page, in your sales deck and across your social channels. Education providers lean on them heavily too.
Most people who come to us are stuck on the same three things.
It takes you five minutes and a whiteboard, and prospects glaze over before you get to the point.
Generic stock footage and a stock voiceover that could belong to any brand in your category.
Sales and support keep re-explaining the basics, and there's no clean asset to send instead.
We make live action explainers, real people in real premises, filmed by a broadcast crew. Motion graphics go on top to carry the names, the numbers and the on-screen detail. Software and technology teams are our most frequent explainer clients.
Real staff, real customers, your actual space. Our specialty. It builds trust a generic video can't, and it fits how we shoot.
Screen capture for a demo, blended with live action so the video does more than one job.
Names, data and key numbers brought to life over the picture, in your brand.
See motion graphics →Our work
Aboriginal and Torres Strait Islander viewers are advised that this video may contain images and voices of people who have died.
Want one like this? Send Jess your date.
Start a conversationFirms selling something intangible that a video can make concrete.
Software teams who need the value clear in the first 30 seconds.
Brands launching a product that needs a story, not just a spec sheet.
Teams explaining a service, a scheme or a process to the public.
Large teams rolling out training, onboarding or a new way of working.
Our crew came up through live broadcast news at Network Ten. That means calm on set, a broadcast quality eye, and the knack of settling people's nerves in front of a camera fast. Jess runs your job start to finish, so you've got one point of contact and nothing to chase. We've filmed for Bunnings, PwC, Sennheiser, Coles and YPO, and we handle the whole thing so you don't have to. If you want the wider picture, start with video production in Sydney.
How we work
Five stages, all handled. You brief us once and give your feedback. We run the rest.
Tell us the goal, the audience and the deadline once. Jess turns it into a scope, a plan and a fixed quote, so you know what you’re getting before anything is locked in.
We plan the shoot, shape the key messages with you, build the shot lists and lock the call sheet before anyone films. Locations, talent and logistics are handled, and we coach anyone nervous about being on camera.
An experienced crew runs the day to the call sheet and settles people on camera fast. Broadcast-grade cameras, audio and lighting, with backups for the backups. We came up through live news, so calm under pressure is the default.
We edit and finish, then send the cut through Frame.io so you comment straight on the frame. Two rounds of changes are built in. Social cutdowns are planned from the start, so one shoot works everywhere.
You get the final files in the formats you need, ready to go across every channel. They’re yours to use anywhere, for as long as you like.
I’m really relaxed. Even the events I’m not present at, I’m not worried at all.
They make our attendees feel comfortable on camera, find solutions and ways to maximise on content during the day.
I had a partner, not a supplier. They were truly part of the team.
Good to know
A live action explainer runs $4,000 to $12,000 + GST. The bottom is a scripted half day, one person on camera at one location, with a 60 to 90 second finished video asset. The top is a full day across more than one location with a producer and a set of cutdowns. Our cost guide shows how it sits against the rest of our work.
Less than you'd think. A short brief call, a look at the script and the plan, then two rounds of notes on the edit. Jess books the crew, sorts the location and sends the call sheet. Your presenter only needs to be there on the day.
For most products, 60 to 90 seconds. That's long enough to make one clear point and short enough to hold attention. If it's for onboarding or training it can run longer. We'll match the length to where you'll use it.
Your first edit lands within 10 business days of the shoot. We set the dates up front in your plan, and we deliver when we said we would.
Real people in your real space, talking to camera, with graphics over the top to carry the names, the numbers and the detail. Sixty to ninety seconds, built around one clear message. Filming where you actually work makes it look like you, not like every other brand in your category.
We can write it. Most clients give us the rough idea and we shape it into a tight script built around one message. You approve the script before we film a single frame. If you've already got a script, we'll refine it with you.
Two rounds of review come built in, run through Frame.io so your feedback lands right on the frame. Most videos are locked within those two rounds. We'll always tell you up front what's included.
Your one key message, any brand assets like logos and fonts, and access to your location or people for the shoot. That's about it. We turn the rest into a plan, a call sheet and a fixed quote.
Anywhere you like. The files are yours. Most clients run it on the website hero, landing pages, sales decks, onboarding and social, and we deliver the cutdowns to fit each one.
Based in Sydney, filming across the CBD, North Sydney, Macquarie Park, Parramatta, the Inner West and beyond. We travel across NSW and interstate for the right job.
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