Lookbook and editorial
A styled, cinematic piece that carries the mood of a collection. On-model, on-location or in studio, cut to feel like the brand.
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A still frame shows the piece. Video shows how it moves. Fabric drape, a hemline in motion, the way light catches a texture as someone turns. That's what makes someone stop and want it.
Stills and video work best together, but motion is where the feeling lives. It carries the story of a collection in a way a flatlay never can. If you're already shooting a campaign, adding brand film and social cuts from the same day is the easy win.
Fashion isn't one video. It's a set of formats that each do a job, from the hero campaign piece to the vertical clips that live on your feed. Here's what we shoot most.
A styled, cinematic piece that carries the mood of a collection. On-model, on-location or in studio, cut to feel like the brand.
The hero video for a launch or season. The one that leads the landing page and the ad set.
Multi-camera runway coverage plus the backstage energy, the fittings, the hair and makeup, the moment before the show.
Reels and TikToks cut for the feed, made to stop the scroll. See our <a href="/social-media-video-sydney">social media video</a> and <a href="/instagram-reels-sydney">Instagram Reels</a> work.
See Reels work →On-model and product-in-motion clips for your PDPs. Movement that sells better than a static shot. More on <a href="/product-video-sydney">product video</a>.
See product video →The story behind the label, told to camera. We settle nerves fast, so it feels natural.
Our work
You don't need a separate shoot for every platform. Plan it right and a single collection day feeds the lot.
The hero cut for your landing page and paid media.
A longer, mood-led piece that shows the full range.
A batch of Reels and TikToks in 9:16, ready to schedule.
Coverage of the show or the behind-the-scenes for owned channels.
Short on-model product videos for each PDP.
Seasonal campaigns and runway coverage with a broadcast-grade eye.
A launch film and social set that makes a new label look serious.
On-model and product video that lifts your PDPs and feed.
Textured, movement-led content for launches and always-on social.
One team to brief, no chasing five suppliers.
Blocking and framing that show how a garment actually moves.
Warm, true-to-fabric colour so the pieces look like themselves.
A slower editorial cut and a fast social cut are not the same edit.
Calm on set gets natural performance from models and founders.
16:9 hero, 9:16 for Reels and TikTok, 1:1 for the feed.
Behind the scenes
Some studios lead with editorial craft, others with runway credentials. We bring both under one team, so you brief once and get every format back. Compare with a general video production brief or a standalone commercial production.
| Zarco Creative | Editorial-only studio | Runway specialist | |
|---|---|---|---|
| Campaign and lookbook | Yes | Yes | Sometimes |
| Multi-camera runway | Yes | Rarely | Yes |
| Social verticals from the same shoot | Yes | Sometimes | Sometimes |
| E-commerce and product cuts | Yes | Rarely | No |
| One team, start to finish | Yes | Varies | Varies |
| Broadcast-grade crew | Yes | Varies | Varies |
Tell us the collection, the deadline and where it needs to run. We'll map the formats and send a fixed quote.
Jess runs the job start to finish, so you have one point of contact, not a chain of handovers. Oscar leads the shoot with a broadcast-grade eye from years in live news at Network Ten. He's led teams and shot at Australian Fashion Week and Riyadh Fashion Week, so he reads how a runway moves and where the shot is. That's where the calm on set and the feel for texture and movement come from.
We've filmed for premium and consumer brands including YPO, Penfolds and Land Rover, and worked with names like PwC and Bunnings. It's set and forget: brief us once, we plan it, shoot it and deliver it in every ratio through edit and finish, and the files are yours.
How we work
Five stages, all handled. You brief us once and give your feedback. We run the rest.
Tell us the goal, the audience and the deadline once. Jess turns it into a scope, a plan and a fixed quote, so you know what you are getting before anything is locked in.
We plan the shoot, script the messaging, build the shot lists and lock the call sheet before anyone films. Locations, talent and logistics are handled, and we coach anyone nervous about being on camera.
An experienced crew runs the day to the call sheet and settles people on camera fast. Broadcast-grade cameras, audio and lighting, with backups for the backups. We came up through live news, so calm under pressure is the default.
We edit and finish, then send the cut through Frame.io so you comment straight on the frame. Two rounds of changes are built in. Social cutdowns are planned from the start, so one shoot works everywhere.
You get the final files in the formats you need, ready to go across every channel. They are yours to keep, no strings, no chasing.
I’m really relaxed. Even at events I’m not at, I’m not worried at all. It’s set and forget.
They make our attendees feel comfortable on camera, and find ways to maximise the content on the day.
I had a partner, not a supplier. They were truly part of the team, across a four day, five week event.
Good to know
It depends on the scope. The number of shoot days, cast and crew, whether you need styling and locations, how many formats you want and the edit all move the price. Tell us what you're launching and where it needs to run, and we'll send a fixed quote. Book a call to talk it through.
Lookbook and editorial, campaign and launch films, runway and backstage, social verticals for Reels and TikTok, designer interviews, and on-model e-commerce clips. Most brands take a few of these from one shoot. We'll map the right set to your goals.
A single-shoot campaign with social cuts usually lands within a couple of weeks of the shoot. Runway or multi-format jobs can run longer. We'll give you dated milestones up front so nothing's a surprise, and social cuts can come first if you need them fast.
Yes, and that's the smart way to do it. We plan the shoot so one day feeds the hero film, the lookbook, a batch of 9:16 verticals and BTS. You get everything cut for the platform it lives on.
Yes. We run multi-camera coverage for runway and capture the backstage energy alongside it. We deliver a polished recap plus social cuts you can post while the show's still fresh.
We can coordinate cast, stylist, hair and makeup and location as part of pre-production, or work with your team if you've got them. Just tell us what you've already sorted, and we'll fill the gaps.
Based in Sydney, filming across the CBD, North Sydney, Macquarie Park, Parramatta, the Inner West and beyond. We travel across NSW and interstate for the right job.
Get a quoteGot something coming up?
Tell us what you need. We will scope it, quote it, and look after the rest. No hard sell, just a quick chat.