SYDNEY CORPORATE VIDEO
YouTube
YouTube is where stories come alive, and at Zarco Creative, we make sure yours stands out. From building brand awareness to sharing insights that inspire, we create broadcast-quality YouTube videos that captivate, connect, and drive results. Your audience deserves more than just good content—they want an experience. That’s why we combine stunning visuals, professional editing, and a strategic approach to ensure your videos reflect your brand’s authority and vision. Whether you’re showcasing products, educating viewers, or sharing your unique story, our videos help position you as a leader in your industry.
At Zarco Creative, we don’t just produce videos; we craft opportunities for your brand to shine. Let us elevate your YouTube presence with content that grabs attention, builds trust, and keeps your audience coming back for more. Let’s bring your story to life.
Trackdown Sennheiser – Case Study
Sennheiser sought to create a YouTube video that showcased the real-world applications and unmatched quality of their MKH 8030 condenser microphone. The goal was to highlight its role in delivering exceptional audio for some of the most iconic film and television projects, while also celebrating Trackdown Studios—a cornerstone of Australia’s audio post-production industry. The video needed to engage both audio professionals and general viewers, positioning Sennheiser as a leader in audio innovation.
Our Approach
Highlighting Industry Expertise:
Showcased Craig Beckett, a seasoned sound engineer with over 15 years at Trackdown Studios, sharing insights into the microphone’s role in high-profile projects like The Crown and Mortal Kombat. His trusted perspective reinforced the microphone’s reputation as a go-to tool for industry leaders.
Behind-the-Scenes Storytelling:
Captured the atmosphere of the Simon Leadley Scoring Stage, Australia’s only purpose-built scoring facility, giving viewers an exclusive look into a world-class studio. This immersive approach created a deeper connection between the audience and the creative process.
Product Integration:
Focused on the MKH 8030’s versatility, using close-up shots and real-world applications to demonstrate its ability to deliver pristine sound in diverse recording environments. This strategic focus highlighted the product’s adaptability for various professional needs.
Cinematic Visuals:
Delivered high-quality footage that combined dynamic B-roll with engaging interviews, ensuring the video was both informative and visually captivating. This elevated production quality aligned with Sennheiser’s brand image of excellence and innovation.
Content Optimisation for Engagement:
Structured the video to balance technical insights with storytelling, appealing to professionals seeking detailed information and casual viewers intrigued by the creative process. This dual approach ensured the video resonated with a broad and diverse audience.
The Results
Audience Engagement:
At the time of writing, the video has amassed over 144,000 views, showcasing its ability to captivate a wide audience and generate interest in both Sennheiser and Trackdown Studios. This impressive reach has established the video as a key driver of audience interaction and interest.
Enhanced Brand Credibility:
Positioned Sennheiser as a trusted partner for industry professionals, linking their MKH 8030 microphone to the success of globally recognised projects. The association with world-class productions solidified Sennheiser’s role as a leader in professional audio.
Increased Product Awareness:
Highlighted the MKH 8030’s key features and real-world applications, building interest and trust among potential customers looking for high-quality audio solutions. This increased visibility helped translate technical features into relatable, everyday benefits for users.
Strengthened Professional Appeal:
The video resonated with audio professionals by showcasing the meticulous production process, establishing Sennheiser as a go-to brand for precision and innovation. The focus on professional environments reinforced the brand’s commitment to meeting industry standards.
Ongoing Marketing Asset:
The video continues to serve as a powerful tool for Sennheiser, driving long-term engagement and supporting their mission to shape the future of audio. Its versatility allows it to be repurposed across platforms, maximising its value as a marketing resource
What’s Included in The YouTube Engine Package?
3 x 20-Minute Videos or 4 x 10-Minute Videos: Long-form videos crafted to reflect your brand’s vision and engage your audience with authority and impact.
Repurposed Reels: Transform your videos into dynamic, shareable reels for YouTube Shorts, Instagram, and optional LinkedIn, boosting visibility across platforms.
Custom Thumbnails: Professionally designed thumbnails to increase click-through rates and enhance your brand’s identity.
Choice of 3 Editing Style Templates: Select from three customisable editing styles to ensure your videos align perfectly with your brand’s personality and goals.
Optional Video-to-Blog Conversion: Extend your content’s value with expertly written blogs based on your YouTube videos, providing additional SEO benefits and audience reach.
Starting from $8000
Why Choose The YouTube Package?
Create a Unique Identity: Our professional-grade production ensures your videos look and feel like a premium series, positioning your brand as the star of its own channel.
Build Authority and Engagement: High-quality, compelling content keeps your audience coming back for more, strengthening your credibility and connection.
Expand Your Reach: With repurposed reels for YouTube Shorts, Instagram, and LinkedIn, your content will captivate viewers across platforms, ensuring maximum visibility.
Tailor Your Style: Choose from three customisable editing templates to align your videos perfectly with your brand’s personality and vision.
Maximise Content Value: With the option to transform your videos into engaging blogs, your content strategy will reach new audiences and enhance SEO performance.
BOOK A CALL
Because your YouTube deserves to lead and captivate.
What types of YouTube Videos are there?
Event Recaps and Highlights: Capture the excitement and key moments from live events, conferences, or webinars to share with a wider audience and extend their impact.
Long-Form Episodes: Deep-dive videos ranging from 10–20 minutes, perfect for sharing thought leadership, tutorials, or in-depth storytelling. These videos help build a loyal subscriber base by offering valuable and engaging content.
Product Features and Tutorials: Highlight the functionality and benefits of your products or services through step-by-step guides or engaging demonstrations, helping your audience make informed decisions.
Behind-the-Scenes Content: Showcase your organisation’s culture, processes, or team in action. These videos build trust and give your audience a deeper connection to your brand.
Customer Success Stories: Share impactful testimonials or case studies to demonstrate the real-world value of your offerings, creating relatable and inspiring content.
Trending Topics and Challenges: Engage with current trends or participate in challenges to align with what’s popular, increasing your visibility and appeal to broader audiences.
Educational Content: Provide insights, how-tos, or industry knowledge that positions your brand as an expert while delivering value to your viewers.
The YouTube Engine
Your YouTube, Cinematic Qaulity.
The YouTube Engine
Beneficial Industries
YouTube Videos are powerful tools for businesses across industries, offering a platform to connect with audiences, establish authority, and amplify their message.
Corporate: Showcase your company’s vision, achievements, and leadership through compelling YouTube series, behind-the-scenes videos, and thought leadership content that resonates with clients and employees alike.
Legal: Break down complex legal topics with in-depth explainers or thought-provoking discussions, helping establish trust and credibility in the industry.
Finance: Share detailed insights on financial strategies, market trends, or economic updates to educate your audience and strengthen relationships with clients and stakeholders.
Tech: Highlight cutting-edge innovations, product launches, or tech trends with captivating demonstrations and deep-dive videos that engage a tech-savvy audience.
Education: Provide valuable learning experiences through tutorials, testimonials, or program highlights, inspiring students and educators while reinforcing your institution’s mission.
Healthcare: Deliver informative and human-centered content such as wellness advice, patient success stories, or medical advancements, building trust and connection with viewers.
The Youtube Engine
Common Challenges
By addressing key challenges, YouTube Videos become essential tools for sharing your story, building trust, and creating meaningful connections with your audience.
Educating Your Audience: YouTube videos allow potential customers to learn about your services, how you operate, and the value you provide before ever reaching out. This builds trust and positions you as an authority in your field.
Streamlining Customer Inquiries: Answer frequently asked questions in an engaging video format, reducing repetitive queries and freeing up time for your team to focus on more meaningful interactions.
Showcasing Expertise: Through tutorials, product demonstrations, or thought leadership content, YouTube helps you highlight your skills and unique offerings in a way that resonates with viewers.
Maximising Reach: With long-form videos, repurposed shorts, and SEO-friendly descriptions, YouTube enables your content to reach a global audience and remain discoverable over time.
Connecting Authentically: Share your brand’s personality and processes through behind-the-scenes content or testimonials, fostering genuine connections and humanising your business.
Providing Evergreen Value: YouTube videos remain accessible and relevant over time, continuously attracting new viewers and providing value long after they are created.
TESTIMONIALS
What people say
about us
“Oscar and his team provided us with all the necessary information as we needed it, which reassured us along the way that we could deliver a professional community of practice event to our stakeholders, regardless of whether they were in the room or on the other side of the planet.
Oscar is a clear communicator who takes the time to help us as the client understand what is and isn’t possible, whether that be a cost or technical constraint. This is crucial when we are trying to adapt our event design to the capacity of audio-visual and streaming technologies, and work within a budget.
I am also extremely confident of Oscar’s ability to source the necessary technical personnel to deliver on our requirements at a very high standard.”
Matthew Blakely
Communications and Engagement Officer
Transport for NSW
“We engaged Zarco Creative for the delivery of a high-profile development program for 2,500 participants, culminating in five 4-day/3-night events. The scope was extensive, including the production of webcasts with a blend of live and pre-recorded segments involving international stakeholders, and capturing a wide range of activities across large venues—ranging from vox pops and interviews to keynotes and dynamic outdoor sessions.
Oscar and his team met every challenge with professionalism, expert recommendations, and exceptionally skilled resources. Their ability to deliver high-quality real-time and wrap-up video assets under tight timelines was invaluable. The final videos were of outstanding quality and provided lasting value to our team, showcasing their unmatched expertise in complex, high-stakes projects.”
Silvia Grancini
Creative Strategy and Direction
PwC
What is evergreen content and why is it so valuable?
Evergreen content refers to videos or other types of content that remain relevant and useful over time, regardless of trends or seasonal changes. Unlike time-sensitive topics, evergreen content addresses universal questions, provides timeless insights, or delivers enduring value to your audience.
On YouTube, evergreen videos are especially valuable because they continue to attract viewers and generate engagement long after their initial upload. Tutorials, how-to guides, FAQs, and educational content are great examples of evergreen videos that consistently drive traffic and build trust.
The benefits of evergreen content include:
- Long-Term ROI: A single evergreen video can keep generating views, engagement, and conversions for years.
- SEO Advantages: Consistent searchability ensures your video ranks well over time, driving organic traffic to your channel.
- Audience Growth: Evergreen videos act as entry points for new viewers, introducing them to your brand and encouraging them to explore your other content.
- Efficiency: By creating content that doesn’t expire, you reduce the need to constantly produce new videos, saving time and resources.
Evergreen content is an essential part of a successful YouTube strategy, helping your channel maintain relevance and deliver value to your audience consistently.
What types of videos perform best on YouTube?
Videos that provide value, entertain, or educate tend to perform best. Popular types include tutorials, product demonstrations, thought leadership content, customer testimonials, behind-the-scenes stories, and trending topic discussions. Tailoring your content to your target audience’s needs is key.
How long should my YouTube videos be?
The ideal length depends on your content and audience. For in-depth tutorials or thought leadership, 10–20 minutes is a great range. Shorter videos (5–8 minutes) work well for quick tips or introductions, while YouTube Shorts (under 60 seconds) are perfect for bite-sized content.
How often should I post on YouTube?
Consistency is key. Posting 1–2 videos per week is ideal for maintaining engagement and growing your audience. Choose a schedule you can commit to while prioritising quality over quantity.
What are YouTube Shorts, and should I use them?
YouTube Shorts are short-form videos (under 60 seconds) designed for quick consumption. They’re ideal for capturing attention, boosting visibility, and driving traffic to your long-form content. Incorporating Shorts into your strategy can help grow your audience.
What is a thumbnail?
A thumbnail is the small, clickable image that represents your video on YouTube. It’s often the first thing viewers see when they come across your content, making it a critical factor in attracting clicks and driving engagement. A thumbnail acts as a visual preview of your video and plays a significant role in influencing a viewer’s decision to watch.
What Makes a Great Thumbnail?
Eye-Catching Design: Bright colours, bold text, and clear visuals grab attention.
Relevant Imagery: The thumbnail should accurately reflect the content of your video.
Text Overlay: Adding concise, compelling text can provide context and entice viewers.
Professional Quality: High-resolution images and clean design convey credibility and professionalism.
How do thumbnails impact my videos?
Thumbnails are crucial for attracting clicks. A well-designed thumbnail should be visually appealing, reflect your video’s content, and include engaging text or visuals. Custom thumbnails can significantly improve your click-through rate.