Employer Branding
SYDNEY CORPORATE VIDEO
Employer Branding Videos
Every company has a culture—a unique blend of values, vision, and the people who make it exceptional. In today’s hybrid work environment, many organisations struggle to attract top talent, retain their best employees, or communicate their workplace culture effectively. At Zarco Creative, we address these challenges by creating employee brand videos that showcase your company’s story, foster connection, and inspire loyalty.
Our process is all about authenticity. We work closely with you to uncover the elements that define your workplace, featuring the voices and stories that make it truly special. Through expert storytelling and cinematic visuals, we create videos that highlight your values, celebrate your team, and position your company as an employer of choice. Whether you’re looking to attract exceptional talent or strengthen your existing team’s connection, a well-executed employee brand video will set you apart. From concept to completion, we ensure every frame reflects your culture and inspires your audience.
What are Employer Branding Videos?
An employee brand video is your ultimate tool for attracting top talent and inspiring your team by showcasing the heart of your workplace culture. It combines cinematic visuals with authentic storytelling, highlighting your company’s values, vision, and the people who make it exceptional. Whether it’s sharing your mission, celebrating employee achievements, or showcasing team dynamics, it ensures potential hires and current employees don’t just see your company—they connect with it.
Examples of employee brand videos include recruitment videos to attract top-tier talent, culture videos that highlight your workplace environment, onboarding videos to welcome new hires, and team celebration videos to foster pride and connection. Each type is designed to inspire loyalty, build engagement, and position your company as an employer of choice.
Why are Employer Branding Videos Essential?
Employee brand videos are essential because they address the challenges businesses face in today’s evolving workplace. They attract top talent, retain engaged employees, and foster a deeper connection by showcasing your company’s culture, values, and vision. In a competitive job market, where candidates seek purpose-driven workplaces and hybrid work creates distance, employee brand videos provide a powerful and strategic solution.
By humanising your organisation and celebrating the people who make it thrive, these videos build loyalty, inspire pride, and position your company as an employer of choice. They help you communicate your unique identity, strengthen team morale, and ensure your business is seen as a place where people want to work and grow.
BOOK A CALL
Because your team deserve to be inspired.
Australian Turf Club -Case Study
The Australian Turf Club (ATC) needed a dynamic video to highlight how Bisley Workwear supports their maintenance and event teams. The goal was to showcase the durability, inclusivity, and innovation of the workwear while demonstrating its real-world impact on employees. Additionally, the video aimed to strengthen ATC’s employee branding by aligning with their commitment to professionalism, inclusivity, and employee satisfaction.
Our Approach
Authentic Employee Testimonials:
We captured on-camera interviews with maintenance and event team members, showcasing heartfelt stories about how Bisley’s workwear enhanced their roles. Testimonials emphasized flexibility, safety, and the tailored fits for women, adding a personal and relatable touch to the video.
Inspiring Narratives:
By weaving employee experiences into a compelling story, we demonstrated how Bisley Workwear empowers ATC teams to perform their best. The narrative reflected pride, professionalism, and teamwork, reinforcing ATC’s values.
Engaging Visuals and B-Roll:
Cinematic B-roll captured employees in action—maintenance teams solving complex tasks, event staff preparing for high-pressure occasions, and team members interacting confidently in their Bisley apparel. These visuals brought energy and context to the story.
Technical Focus on Product Features:
Close-ups of Bisley Workwear highlighted features such as durable, stretchy fabrics, reflective safety elements, and tailored designs for women. These shots showcased the innovation and practicality behind the apparel.
Cinematic Production Quality:
High-quality visuals, professional editing, and a well-structured storyline ensured a polished video that resonated with viewers and aligned with ATC’s brand standards.
The Results
Compelling Storytelling:
By blending testimonials, action shots, and technical details, the video engaged viewers while effectively showcasing Bisley Workwear’s impact. This storytelling approach created a lasting impression that resonated with ATC’s teams and external audiences alike.
Strengthened Employee Branding:
The video became a valuable asset for ATC’s employee branding department, showcasing their commitment to supporting staff with high-quality, inclusive workwear. It reinforced ATC’s dedication to fostering a forward-thinking, employee-focused workplace that values its teams.
Enhanced Recruitment Efforts:
The authentic stories and professional visuals positioned ATC as an employer of choice, attracting talent and reinforcing team pride. The video highlighted ATC’s supportive work environment and made them more appealing to top-tier candidates.
Elevated Brand Alignment:
The collaboration between ATC and Bisley demonstrated their shared focus on innovation, safety, and inclusivity, enhancing both brands’ reputations. This alignment showed how strong partnerships can drive mutual success and amplify shared values.
Increased Team Morale:
Employees felt valued and supported, with the video reinforcing their role as integral to ATC’s success. Seeing their work recognised in a professional production boosted their confidence and sense of purpose in the workplace.
What types of Employer Branding Videos are there?
Employee Testimonials: Featuring real stories from your team, these videos highlight what makes your company a great place to work. Hearing authentic experiences builds trust with potential hires and strengthens current employees’ pride
Team Highlights: Celebrate your employees and their contributions with videos that showcase milestones, achievements, or the dynamics of collaboration. These videos foster connection and reinforce a sense of belonging.
A Day in the Life: Give potential hires an inside look at what it’s like to work at your company. These videos provide an authentic perspective, showing the daily culture, environment, and opportunities that set your workplace apart.
Onboarding Videos: Welcome new hires with engaging content that introduces them to your company’s values, team, and processes, setting the tone for a positive experience from day one.
Culture Showcases: Highlight your organisation’s mission, values, and vision in action. These videos are perfect for external audiences and internal teams alike, reinforcing what your company stands for.
Team Celebration Videos: Capture moments like events, retreats, or milestones to celebrate your team’s achievements and inspire ongoing engagement.
Employer Branding Videos
Your Team, Proudly Showcased.
The Team Magnet
Beneficial Industries
Employee brand videos are versatile and impactful, helping businesses across industries attract and retain top talent while showcasing their unique workplace culture.
- Corporate: Strengthen your reputation as an employer of choice by highlighting your workplace culture, values, and opportunities for growth.
- Legal: Showcase your firm’s collaborative environment and commitment to excellence, attracting professionals who align with your vision.
- Finance: Build trust and loyalty by featuring stories of team collaboration, innovation, and success in a dynamic work environment.
- Tech: Highlight your forward-thinking culture, innovative projects, and opportunities for growth to attract top-tier talent in a competitive market.
- Education: Inspire confidence by showcasing your institution’s mission, values, and the impact your team makes on students and communities.
- Healthcare: Share human-centred stories that highlight teamwork, compassion, and dedication, appealing to professionals who want to make a difference.
The Team Magnet
Common Challenges
By addressing these challenges, employee brand videos becomes a powerful investment in your team’s success, helping you attract, engage, and retain top talent.
- Difficulty Attracting Talent: An employee brand video highlights your culture and values, making your workplace more appealing to top-tier talent.
- Low Employee Engagement: A video reinforces your mission and values, inspiring alignment and motivation among your team.
- Hybrid and Remote Work Disconnection: Employee brand videos foster connection by bringing your workplace culture to life in a hybrid environment.
- Retention Challenges: Celebrating achievements and showcasing your workplace environment helps employees feel valued and reinforces their sense of belonging.
- Unclear Employer Brand: A video communicates your vision and unique identity, helping you attract the right candidates.
- Limited Visibility for Opportunities: Employee brand videos showcase career paths and growth opportunities, inspiring confidence in potential hires.
TESTIMONIALS
What people say
about us
“Oscar and his team provided us with all the necessary information as we needed it, which reassured us along the way that we could deliver a professional community of practice event to our stakeholders, regardless of whether they were in the room or on the other side of the planet.
Oscar is a clear communicator who takes the time to help us as the client understand what is and isn’t possible, whether that be a cost or technical constraint. This is crucial when we are trying to adapt our event design to the capacity of audio-visual and streaming technologies, and work within a budget.
I am also extremely confident of Oscar’s ability to source the necessary technical personnel to deliver on our requirements at a very high standard.”
Matthew Blakely
Communications and Engagement Officer
Transport for NSW
“We engaged Zarco Creative for the delivery of a high-profile development program for 2,500 participants, culminating in five 4-day/3-night events. The scope was extensive, including the production of webcasts with a blend of live and pre-recorded segments involving international stakeholders, and capturing a wide range of activities across large venues—ranging from vox pops and interviews to keynotes and dynamic outdoor sessions.
Oscar and his team met every challenge with professionalism, expert recommendations, and exceptionally skilled resources. Their ability to deliver high-quality real-time and wrap-up video assets under tight timelines was invaluable. The final videos were of outstanding quality and provided lasting value to our team, showcasing their unmatched expertise in complex, high-stakes projects.”
Silvia Grancini
Creative Strategy and Direction
PwC
What is an Employer Brand Video?
An Employer Brand Video is a visual story that showcases your workplace culture, values, and team dynamics to attract top talent and engage employees. It’s a strategic way to highlight what sets your organisation apart as an employer. Investing in corporate video production in Sydney ensures high-quality content that strengthens your employer brand and resonates with potential hires.
Why choose Zarco Creative for your Employee Brand Video?
At Zarco Creative, we specialise in crafting Employer Brand Videos that go beyond the ordinary—capturing the essence of your workplace culture and delivering real results. Based in Sydney, we bring over two decades of television expertise and a deep understanding of the Australian business landscape to produce broadcast-quality corporate videos that authentically showcase your organisation’s identity.
We highlight what makes your workplace exceptional—from your values and vision to the people who bring them to life. Through authentic storytelling and cinematic visuals, our videos connect with your audience, inspire your team, and position your company as an employer of choice. Partner with Zarco Creative to create a compelling Employer Brand Video that attracts top talent, strengthens engagement, and leaves a lasting impression.
What types of Employer Brand Videos can I create?
Examples of Employer Brand Videos include recruitment videos, team highlights, day-in-the-life features, culture showcases, onboarding content, and celebration videos. Each video serves a unique purpose—from attracting top-tier talent to reinforcing team pride and alignment. A professionally produced Employer Brand Video ensures your message resonates, making your company stand out as a great place to work.
How do Employer Brand Videos help attract talent?
Employer Brand Videos showcase your unique workplace culture, values, and growth opportunities, helping your organisation attract top talent. Investing in corporate video production in Sydney ensures high-quality, authentic content that gives potential hires a real glimpse into your company. A well-crafted video strengthens your employer brand and sets you apart in a competitive job market.
How do Employer Brand Videos support retention?
Employer Brand Videos celebrate your team’s achievements, reinforce company values, and strengthen connections, fostering loyalty and engagement among employees. Investing in corporate video production in Sydney allows you to showcase appreciation and alignment, helping to build a cohesive, motivated, and inspired workforce.
How much does a Employer Brand Video cost?
At Zarco Creative, Employer Brand Videos start from $8,000, with final pricing customised to your specific needs. Costs vary based on factors such as production complexity, the number of videos required, and additional services like social media reels or behind-the-scenes content.
We’re dedicated to delivering broadcast-quality corporate video production in Sydney, helping you showcase your team, strengthen your brand, and inspire real connections. Contact us today for a tailored quote, and let’s create something extraordinary together.
What camera equipment do you use?
We use the Sony FX6, a professional-grade cinema camera that delivers stunning, broadcast-quality visuals, ensuring your videos stand out. Its advanced technology captures rich detail, dynamic colours, and cinematic depth, guaranteeing a polished, professional result that reflects your company’s excellence.
How long does it take to create an employee brand video?
Once filming is complete, the typical turnaround time is 4-6 weeks. Our streamlined corporate video production process in Sydney ensures a seamless editing workflow, aligning with your goals and delivering high-quality results on time.
Can I get social reels and BTS content for my socials?
Absolutely! Along with your Employer Brand Video, we can create social media reels and behind-the-scenes content to amplify your message across platforms. These additional assets are perfect for showcasing your company culture, increasing engagement, and extending your reach online. Our corporate video production in Sydney ensures every piece of content is high-quality, on-brand, and designed for maximum impact.
How many revisions do I get?
We offer up to two revisions as part of our Valued Client Framework, ensuring your video aligns perfectly with your vision. Using Frame.io, our collaborative platform, you can provide clear, time-stamped feedback to streamline the revision process.