VNR Videos
SYDNEY CORPORATE VIDEO
The Media Edit
Every company has a story, a unique blend of milestones, achievements, and people that make it extraordinary. Many organisations struggle to communicate their key messages effectively or capture attention with clarity and impact. At Zarco Creative, we craft Video News Release (VNR) videos that amplify your story and deliver it to the audiences that matter most.
With over 20 years of experience working directly in media and news, Oscar Vieira brings unparalleled expertise to every project. We collaborate with you to distill the essence of your news, whether it’s a product launch, corporate announcement, or a milestone worth celebrating, into compelling visuals and concise messaging. Through expert storytelling and cinematic production, we create videos that enhance your brand’s credibility and ensure your story stands out. From concept to completion, we ensure every frame communicates your vision and inspires action.
What are VNRs?
Video News Releases (VNRs) are pre-produced video segments created by organisations to share newsworthy content with media outlets, stakeholders, or the public. They are designed to communicate important messages, announcements, or updates in a visually engaging and professional format, making them a powerful tool for public relations and corporate communication.
Examples of Video News Releases include product launch announcements that create excitement, corporate milestone videos that celebrate achievements, press release videos that simplify complex information, and event highlights that extend the impact of live moments. Each type is designed to enhance credibility, capture attention, and ensure your message reaches the right audience with maximum impact.
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Because your audience deserves to be captivated.
What types of VNRs are there?
Product Launch Announcements: Generate excitement by showcasing new products or services, highlighting features, benefits, and innovation.
Corporate Milestone Videos: Celebrate achievements like anniversaries, expansions, or major awards, enhancing credibility and inspiring pride.
Press Release Videos: Simplify complex information, such as financial reports or policy updates, in a clear and engaging video format.
Event Highlights: Capture key moments from live events like conferences, product demos, or launches and turn them into shareable, compelling content.
Crisis Communication Videos: Address urgent or sensitive matters with clear and professional messaging to maintain transparency and trust.
Corporate Announcement Videos: Share significant updates, such as leadership changes, mergers, or strategic initiatives, in an engaging and visually impactful way.
Community Engagement Videos: Showcase your company’s involvement in community projects or CSR initiatives, reinforcing brand values and commitment.
Video News Release
Your Story, Powerfully Delivered.
The Media Magnet
Beneficial Industries
Video News Releases (VNRs) are versatile and impactful, helping businesses across industries amplify their messages, capture attention, and build credibility.
Corporate: Elevate your brand by sharing milestones, announcements, and achievements that reflect your leadership and innovation.
Legal: Highlight firm successes, community impact, and new initiatives with professional, concise video content that resonates with stakeholders.
Finance: Simplify complex updates like financial reports or policy changes, building trust and clarity among investors and clients.
Tech: Announce product launches, breakthroughs, or tech innovations with sleek, cutting-edge visuals that captivate your audience.
Education: Share institutional achievements, new programs, or events that inspire confidence and showcase your impact on students and communities.
Healthcare: Communicate updates, innovations, or community outreach with human-centred stories that foster trust and connection.
The Media Magnet
Common Challenges
By addressing key communication challenges, Video News Releases (VNRs) become a powerful tool to amplify your message, ensuring your news resonates with the right audience.
Difficulty Gaining Media Attention: A VNR presents your news in a professional, visually compelling format, increasing the likelihood of media coverage.
Complex Messages: Simplify and clarify intricate information, such as financial updates or policy changes, through engaging and concise video content.
Limited Audience Reach: Extend the reach of your message by delivering it through multiple platforms, from broadcast to digital channels.
Event Impact: Capture key moments from events, ensuring they have a lasting impression even after the live experience ends.
Unclear Brand Messaging: A VNR communicates your story with precision, enhancing your credibility.
Time Constraints for Media: By providing ready-to-air content, VNRs save time for journalists and increase the chances of your story being shared.
TESTIMONIALS
What people say
about us
“Oscar and his team provided us with all the necessary information as we needed it, which reassured us along the way that we could deliver a professional community of practice event to our stakeholders, regardless of whether they were in the room or on the other side of the planet.
Oscar is a clear communicator who takes the time to help us as the client understand what is and isn’t possible, whether that be a cost or technical constraint. This is crucial when we are trying to adapt our event design to the capacity of audio-visual and streaming technologies, and work within a budget.
I am also extremely confident of Oscar’s ability to source the necessary technical personnel to deliver on our requirements at a very high standard.”
Matthew Blakely
Communications and Engagement Officer
Transport for NSW
“We engaged Zarco Creative for the delivery of a high-profile development program for 2,500 participants, culminating in five 4-day/3-night events. The scope was extensive, including the production of webcasts with a blend of live and pre-recorded segments involving international stakeholders, and capturing a wide range of activities across large venues—ranging from vox pops and interviews to keynotes and dynamic outdoor sessions.
Oscar and his team met every challenge with professionalism, expert recommendations, and exceptionally skilled resources. Their ability to deliver high-quality real-time and wrap-up video assets under tight timelines was invaluable. The final videos were of outstanding quality and provided lasting value to our team, showcasing their unmatched expertise in complex, high-stakes projects.”
Silvia Grancini
Creative Strategy and Direction
PwC
What is a Video News Release (VNR)?
A Video News Release (VNR) is a professionally produced video segment designed to share newsworthy content with media outlets, stakeholders, and the public. It combines compelling visuals with concise messaging to effectively communicate announcements, updates, and milestones.
Why should I use a VNR?
VNRs are an efficient and impactful way to share your story. They simplify complex information, build credibility, and amplify your message to a wider audience. Whether it’s a product launch, corporate milestone, or event coverage, VNRs ensure your message is seen, heard, and remembered.
How are VNRs distributed?
VNRs can be distributed to television networks, online platforms, newsrooms, or directly to stakeholders via email or social media. We work with you to identify the most effective distribution channels for your audience.
What sets Zarco Creative apart?
Our team brings over 20 years of direct media experience, having worked with leading networks such as Channel 7, Channel 9, Channel 10, ABC, SBS, BBC, CBS, Sky News, and NewsCorp. This insider expertise ensures your VNR is crafted with the precision, quality, and professionalism required to meet broadcast standards and captivate your audience.
How can I ensure my VNR is effective?
An effective VNR combines a clear, newsworthy message with high-quality visuals and professional production. We collaborate with you to craft a compelling story, ensuring it aligns with your goals and resonates with your target audience.
What camera equipment do you use?
We use the Sony FX6, a professional-grade cinema camera that delivers stunning, broadcast-quality visuals to ensure your videos stand out. Its advanced technology guarantees a polished, professional result that reflects your company’s excellence.
How many revisions do I get?
We offer up to two revisions as part of our Valued Client Framework, ensuring your video aligns perfectly with your vision. Using Frame.io, our collaborative platform, you can provide clear, time-stamped feedback to streamline the revision process.
How much does a Video News Release (VNR) cost?
Our Video News Releases start at $3,000. This includes professional scripting, filming, editing, and final delivery in a ready-to-air format. The cost may vary based on the complexity, additional features, or specific requirements of your project. Contact us for a customised quote tailored to your needs!